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Heracles Media
Media and advertising strategy consultancy focused on mobile growth, advertising economics, and platform dynamics; publisher of the Mobile Dev Memo newsletter
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Interviews (3)
Eric Seufert: Meta's image model is its most compelling AI investment thesis — but the API business may be a mistake
9 Jul 2026
Eric Seufert: ChatGPT's ad launch mirrors Netflix's slow start — the real question is how fast OpenAI can build a Meta-style ad stack
29 Jan 2026
Eric Seufert: OpenAI running ads is inevitable — and it will be the most important new ads platform in a decade
16 Oct 2025