Throxy: Vertical AI sales agent for manufacturing and distribution — the underserved B2B industries with high ACVs

Yeah. Yeah. Glad you did. It's been great. Let's bring in the next team. Welcome to the YC Demo Day 2025 stream. Some good. I put so much of the the Yeah, it's okay. I'm working through it. How you guys doing? Oh, you guys already got the hats on. We'll see if there's if there's other surprises in store.

We might need to blow the whistle. Welcome to the live stream. How you doing? I like I like how you guys just said uh made in SF, not made with love. Made with [Laughter] taking shots. We have a made in with love in San Francisco as well. So Oh, you do? Okay. Well, what is Throxy? Break it down for us.

Explain the business. We building AI agents that help people selling in traditional industries such as manufacturing, distribution. Okay. There are sectors in which selling is very hard especially from a B2B perspective. Sure. So we're helping those companies prospect into legacy industries. Okay.

And we manage the entire outreach to those. Okay. Whenever someone's interested in speaking with my clients, I connect them with their buyers. Sure. And uh to help them grow. And so that's like selling super technical products. What does that what does that look like?

Yeah, it's selling super technical products but also professional services such as consulting. The important thing is we help people selling into traditional spaces like manufacturing. Okay. So, so, so there's a manufacturing company out there. They're making microphones, for example.

I am a company that's going to sell, you know, better software design software that runs on this or or or automates the the facility. You're going to help me find clients to sell to. Is this more about the prospecting and developing a lead list, doing the actual outreach?

Is this an AI uh business development representative SDR play? Are we going to see a billboard on the 101 for you pretty soon? What's going on? So, it's a bit of like everything you've mentioned.

So, like we don't like to micro ourselves as AI SDRs because they have like a bad reputation reputation and we think like focus is a multiplier on like the work we do and that's why we're like serving these traditional industries which are like traditionally like underserved.

um everyone's ignoring them, but they're like huge market opportunity and like really high average contract values.

So we can like have people serving these industries both with AI but with a bit of human in the loop right now and now we're automating those humans in the loop as models get better as agents improve and like rolling them out.

So talk about the co-pilot era where is it important for in the sales process to keep the human in the loop right now? What is the most automatable part of that process? So the most automatable part is qualifying the whole companies.

So like actually like we just like pull a list of companies from like our crawlers and then we look for like specific stuff with AI agents and we just qualify them. Could they even be a buyer? Do they have budget? Are they big enough? Are they declining in sales?

Are they about to get rolled up into some private equity thing? The thing is like because we're focusing only in manufacturing companies, we can check for very specific stuff. So like does this machine like fit like any specific specifications? Do they have like this grind type? Do they do like CNC milling?

That kind of stuff which is really important where like horizontal AISDRs fail and they fail to serve them because they're too generic because if I'm selling CNC software and some manufacturer doesn't use CNC's, why should I even talk to them? So you're saving me time that way. How did you guys get into this?

So uh I think it's I was in sales. I was doing a lot of manual work myself. Uh I've been an SDR three companies completely different uh value propositions. But I think one of the big issues was actually finding the company I can sell to. I was doing all of that very manual research. Do they have buying power?

Do they have this specific certification? When I was selling into hospitals, I had to check what their team staff looked like to see where they fit my software. And I hated my life. I was like, but you were still performing. You were still performing, right? You were putting up big numbers. Yeah, I actually was.

And uh but but yeah, I I generally felt like my my job was going to be replaced soon. So, I was like, let me get ahead of this. Let me replace myself. Disrupt yourself. Talk to me about what it takes to actually qualify a lead. What are the data sources?

I've heard LinkedIn's extremely rich, but it's very locked down and they don't let you play with the API anymore. Uh obviously you can crawl around on Google search and some companies have a lot of information on their websites. Some of these manufacturers barely even have websites at all. How are you getting data?

That's our insight. Like our insight is like LinkedIn doesn't like serve these manufacturing people because the owner of like a manufacturing company is not on LinkedIn. Their prospects are not there.

So we built our owners which are like the whole knowledge graph and then agents qualify these people which have access to like specific tools with directories of other manufacturing companies or API like access to like machine specification um access to vision so we can like check out the content of the website like take a screenshot.

Oh interesting take a screenshot. Hey that's a CNC. Exactly. This is a CNC company. Talk about traction. When did you guys come into YC with this idea and you've just been working on it or did you iterate towards it? Yeah, we came in with this idea. Uh in 6 months we've gone to 1. 5 million in annual revenue.

Oh, that might be the biggest one we've heard yet. Let's go. 1. 5 million, baby. Let's go. Congratulations. That's sick. That's amazing. So, the round's already closed, I imagine. Absolute dogs. Absolutely. That's great. That's great. Um that's fantastic. What's your guys' backstory? How did you get to YC?

Um we met in high school and we've always be like building stuff since we were kids. Awesome. Um Pablo was like I hate sales but like I love money. I was like let's go build a company together. I was working in AI JP Morgan. It was like the most boring thing to do ever. Um working in a bank.

So I was like let's go do it for the money. That's amazing. How big is the team? I mean it sounds like you you've already scaled this business a little bit. Yeah. So we're a team of four right now. Okay. Um focus is very important.

So when you asking where does humans perform better than AI that's what we're testing is whenever AI does better we'll automate it but if not we have us actually doing that work. We want to be very thick into the workflow understand the problem and uh at the end of the day is my reputation down the line.

It's not the AID of me. So, we're showing face in front of our clients and ensuring that this works. Yeah, that makes a ton of sense. Well, good luck to you. Amazing, guys. Congratulations. Awesome. Thanks for cheers. Nice meeting you. We will talk to you soon and we will continue our coverage of YC Demo Day 2025.

We will bring in the next guest. I see some people out there. Come on down to the Palace of Party Rounds. Tell us about your company. How you doing? Morphix in