Palantir's merch store sells out in 3 hours — all US-made, South Korea is the third-largest market

Tyler's perking up, sitting up straight, looking for some Palunteer merch. The Palunteer merch king himself in the studio. Head to toe. Head to toe. Is this Dripped Out Technology Brothers? What? What's going on here? You know, I was You just kind of gave me an idea.

I should get like, you know, like those Chicago Bulls like, you know, 1990s are coming out. They got the music and the coach for the Bulls is Phil Jackson and then they start ripping them off. That's the next that's like the next stage of the Palunteer March store. So, but anyways, good to see you guys.

Good to see you, too. Uh, how many uh how many pull-ups have you done today? How many were kipping? How many were non-kipping? You know, it's funny. I have that tweet right over here. He's got the print out.

This was this was the beginning of our journey as like, you know, I remember I was just sitting there one day and I and I get this clip. I'm like, who the hell are these guys?

And it was like you guys you had just started out and you guys geeking out about it and uh it was just really awesome to just see how far you guys have come uh since that. It's been it's been it's been like really crazy growth. But I actually Well, thank you for printing that out. That's a sign of great respect.

A sign of great respect in our culture. And and I actually went to DC. I did pull-ups with Elellaniano. I can attest he can do a ton of non-kipping pull-ups. Yeah.

Well, I I so I I I'll admit I didn't go this morning because we were we launched the store and uh I was pretty you know, you're making sure everything's working and uh so but I'm you know I will be at the gym tomorrow, John, and then I will bring the newspapers into the sauna.

Okay, give us the story of the launch, the store, the URL. Where can people go buy? Well, so first and foremost, uh the URL is store. palanteer. com, but I think we sold everything out. Oh, we sold we sold more merch in 3 hours than we did pretty much in any day, maybe in any week than we did last year.

So, the demand is at all-time highs. Um, and basically this is the third iteration of the store.

You know, when we first launched the store, it was well before I started, it was um kind of, you know, as a company was going to DPO, they launched the store as a way to sort of uh cultivate um people that were interested in the company. And then they took it offline because it kind of became a cost center.

No one really owned it. it was kind of like made in China. The process, the shipping and everything was kind of weird. And so then last year, about a year ago, I was like, "Hey, like we need to do this. " And uh I eventually did it after a lot of internal lobbying and it ended up being a success.

But uh around, you know, really about a month after we launched the the store last year, it just something didn't feel right. It didn't feel like Palunteer. It didn't feel like the aesthetic, the website, the merch.

like it was made in like we were buying hats that were blanks that were made in other countries and I was just like Palunteer is a special company. We do things a special way. We do things our way. And so I was like we need to just tear this down and rebuild it. So that's what we did.

And uh today about 7 months later of working on it. We launched a store. Everything's made in the USA. We're buying literally shirts from scratch. We're like we're working with the mills and they're milling the cotton and and we're making things all in America. Really I want a handsewn version from you.

I want I want to I want to see you on on the ground in the factory. American dynamism, you know, just Yeah. Give us the stats. How how how much have you sold? Are we turning into a profit center? That's what I care about. How big is the scale of the merch operation? Can Can we bring the dawn? I don't know.

I I don't know if I'm allowed to like give out details because then it's like like it's like during uh like uh during market hours people might I don't want the lawyers to like send me. Yeah. Yeah. Yeah. Sure. Sure. Sure. This is I will say this.

This could this could cause some major price action, you know, if if people realize that it's not just, you know, the ontology business. They're also in the, you know, uh, onoring peril, which is a, you know, hundreds of billions of dollars.

And well, we're still going to ring the gong for you cuz congratulations on the launch. Fantastic. I appreciate it. You know, I will say, you know, our, you know, the Palunteer as of its last earnings, it does like what 80% 80 something percent in margins.

Like a really good high-end um, you know, company that does like, you know, a Hermes or a Louis Vuitton, like they're doing like 60% margin. So, until I can get to like 80% margins, I'm not even going to go to Dave Glazer, the CFO, and even try to like get this in there.

But, uh, for now, for now, the the intent of the store really is just to get the stuff out there, get good stuff out there, and grow the pot that I have to buy and then resell stuff and invest in like really cool like just like really unique like one of 15 items that are going to be four, five figures.

I mean, we're we're going to take this to the next level. Let's go. Let's go. It's amazing. F uh if you get into bespoke suits, call us. Call us first. Uh, we're happy to wear the Palunteer monogrammed suit.

And I'm saying this, you're not saying this, of course, because uh I I I can say this as as a newsmaxer, but you moved the mark, you know, if I was just looking at the stock chart, the stock popped this morning. I'm assuming it's because of the merch store. Yep.

And you've moved the the market cap has moved by about three billion. So, wow. Uh fantastic, fantastic. Congratulations. No comment from No comment from just say no comment, but you know, it's clear. It's clear what's going on.

clear the story, but you know, you do have uh you do have a gentleman named Mike Gallagher coming on later, who by the way is probably the biggest merch fan at the like nobody likes Palunteer merch or like I'll get So if you think I go to the gym early, Mike goes to the gym at like 5 a. m. religiously.

He will shoot me messages. He'll signal me from the gym and being like like what about an XYZ? And I'm like, bro, like stranger. And it's like, so he he he really loves merch. And uh so you'll get a chance to talk to him about maybe some other reasons why the market cap may have moved. Yes. Yes. Yes. I I I Yeah.

I saw him name drop you on a on a podcast he was on and I was like, "Yes, let's go. Elelliana, he sees the vision. He sees the vision. " So, but no, I'm really um I think I I I don't I don't know.

I' I've thought a lot about the merch store and just sort of like my role at Palunteer and and sort of how I engage the community. And I think it's it really boils down to, you know, the founders and Dr. Karp and all these people and all these tremendous engineers have built this like great company.

Um, and we just, you know, we're a company that stands for something. And so we've really built this community, um, organically. I didn't build the community. I just cultivate it. Um, and it just feels really good to serve them and just give them as much gear as possible.

And so, uh, the demand, the the numbers today, I again, I can't share them, but the the numbers today were way above anything I expected to the point where the site almost crashed within 4 minutes. And I mean, we're talking about the some of the most traffic that we got was from South Korea.

And so, like, we have a that's our third largest market despite, you know, additional shipping. Let's give it up for the South Koreans. Yeah. Palunteerians out in South Korea. No, I thought it was funny. I looked on the website.

all it's all pre-order right now because I think you guys sold out and I was like wait they can't be doing this because of like you know bal you know you know a lot of apparel companies won't do pre-order because like they don't have the balance sheet to to pre working capital is a real issue uh so the reason for the the reason for um sort of the the eight week so it's eight weeks and the reason for that is actually so when when the whole tariff thing happened all of these people were then looking to do stuff to find um alternatives inside the USA.

And so we were already sort of tracking the whole USA thing.

So our our vendor, you know, they're working I can't they've they've asked me and we want to just kind of keep it secret because they're very special, but basically the the amount of demand that they got for like cotton that was American source and everything like skyrocketed and then we tweaked some designs and stuff.

So that's the reason for the delay. as we sort of ramp this up and get it like fully, you know, basically like in production. Um, my hope is that we won't sell out of everything, but we'll actually sell out of a few items.

Like, sure, we're going to have limited drops of different products that are unique, but you know, hopefully the hats and like some core shirts will be available uh 24/7. That's amazing. Thank you so much. Well, it's great to see you. Let's get a workout in soon. Yeah, let's do it. Awesome. Thank you, gentlemen.

Have a good rest of your day. Cheers. Talk to you soon. Bye. And up next, we have Mike Gallagher from Palunteer Technologies. He's the head of defense and uh he put out some comments about the partnership between Palanteer and the nuclear company.

Uh says this partnership marks the first time Palunteer software will be used to help power the next generation of nuclear energy infrastructure. So we're excited to bring him and welcome him to the