Embedder builds AI coding agents for firmware — 100 paying users and 500K lines of code changed in 3 weeks

you do? I'm Bob. Hi, I'm Bob. Welcome to the show, CTO of Embed. We build coding agents for firmware. Okay. Coding agents for firmware. Firmware. Yeah. What What device are you embedded in? So, we do microcontrollers, Linux computers. So, think about any microcontroller you can think of.

SDM32, ESP, uh, TI, NXV, any any manufacturer. When did you when did you learn you wanted to do agents for coding agents for firmware? That's a good good question. So, I did hardware all my life. Started like, you know, started when I was small doing robots, moving to more professional stuff in high school.

In college, I school, let's go. In college, I Yeah. Yeah. In college, I built uh humanoids and then um uh went to a startup, did MedTech stuff, and then went to Tesla, worked on robo taxi.

So we kind of saw I saw this problem from like you know a re like a 10% research lab to a trillion dollar company that firmware they run was so inefficient compared to webdev and traditional coding agents just couldn't do it like uh cloud code or cursor they lack context what we say about context is two different problems right one problem is that it has no understanding of uh the chips like it needs to read the documentation for the chips to understand how to actually write the code and once it has written the code it has no way to test the code on the device right so we built this information and this hardware interaction layer where you can actually, you know, read read out outputs from the uh from from your board and run like a GV debugger to like debug.

Yeah. How's traction? How's demo day going? Traction has been great. We launched uh 3 weeks ago now. We have over 100 paying users, 500 line. Fantastic. 500,000 lines of code change. Uh working on the first uh enterprise, you know. Uh who's your favorite entrepreneur of all time?

Oh, Elon has uh are you uh bullish bearish humanoids in the next uh five years? I'm very bullish. In the next 5 years, you think they'll be walking around. Do you think I will have one in my home? Maybe not your home. Factories. Factories. Factories. Why factories?

Factories because like it's a straightup replacement for your human workers. You just so much lower cost and you don't have to modify anything in your factory. drop in replacement and free work for us. Okay, we will see. Well, thank you so much. We'll hold you to it in five years.

Expect to hear from us with uh with a fact check on that. Thank you so much for coming by. We'll see you later. Have a good one. Uh we will bring in our next guest. We're doing lightning round. We got a lot of folks out there. Let's bring in the next founder from YC Demo Day 2025. Welcome to the stream.

Hi, I'm John Elena. Pleasure to meet you. Nice to meet you. Introduce yourself. Who are you? Elena Seash. I'm a partner at Google Ventures. Oh, fantastic. Amazing. Okay. What's