Reacher builds AI agents for TikTok Shop creator marketing, hits $137K MRR

Uh, anyway, if you're just tuning in, we are live from YC Demo Day summer 2025. And we will bring in our first team. Look at this. How you doing? Welcome to the stream. Um, what's going on? How you doing? Do you want to bring over another chair for them here? You can grab this chair. We'll bring in one for you.

We'll put this here. Lads, lads. Lads, are we going to outfits? Because um our logo is a rocket. Okay. And we help I need to talk to Mike. Yeah. As much as you can. Yeah. So, I'm Bora. This is Jerry. We're co-founders of Reacher. And the outfits are because we help brands reach more creators. Okay.

And make viral content to help them reach more people. How do you do that? Like what is the actual product? Yeah. So, we build AI agents to help brands find the right creators, personalize the outreach. Okay. Get them to respond, pay them, and then also generate scripts and hooks so that they can make viral content.

Got it. Is the is the long-term uh a marketplace for brands to connect to creators? Do you want to create like liquidity two-sided marketplace? Definitely. Right now, like let's build as much tools for brands as possible.

There's so much work there and then once we have a critical mass of let's say 50,000 brands, we open up the deal marketplace to creators and that's when they can make money. Okay, first question. I'm going to hit you with a hard question. I'm I'm bullish on the tool in its current state.

Uh there's been so many attempts to build creator marketing tools over the last decade. None that I'm aware of have become, you know, truly uh truly massive companies, right? How what what what do you think has changed now that can enable this to be sort of a billion dollar company?

So I would say one thing is the fact that Tik Tok shop exists and social commerce is like the first real social commerce platform. Everything is native native checkout.

Um the attribution is really dialed in in terms of everything happens on the platform and it's the first real attempt at getting anybody like you, me, regular creators that don't have millions of followers to make content and with the algorithm the way it works is you can go viral, right?

So I think that's one big aspect of it and the other part is AI and I'll let you speak to that. So you guys just just one second. You guys are focused on Tik Tok, Tik Tok shop initially as a category currently. Currently, yes. Cool. Yeah. Uh yeah. You said AI agents going around finding creators.

Uh is there push back from scraping Tik Tok? Like what what's the actual interaction like there? No push back because we're number one on the Tik Tok shop app store. Okay. So we're we're in the back end. We're number one. Fantastic. We help Tik Tok make money so they don't want to push back. Yeah.

Yeah, that makes sense. Uh we we have some lightning round questions. Uh favorite entrepreneur. What you got? Oh, you go. You can say anybody. Yeah, I know. Could be just about I was gonna say Elon, but I think it's Jensen. Here we go. Yeah, the first Jensen. Let's start counting him up.

Uh, also, uh, we've been asking everyone, how did you make your first dollar on the internet? Oh, first dollar on the internet. Just dollar in business. Dollar in business. I was fixing people's iPhone crack screens. No way. That's a great story. Fantastic. Awesome, guys. Traction. Traction. What?

What kind of numbers demo day going for demo day? Demo day was great. Alumni demo day was great. Our traction is $137,000 in monthly recurring revenue. Wa. Thank you. Series B territory. Get my 100 million. Oh, we heard series A and B investors don't like outfits, so we're going to see about that.

Well, you love the aesthetics. Thank you so much. Cheers. See you. Hey, we have a surprise guest. We have the CEO of Gusto. I believe Josh is here. Uh we're going to bring in Josh. There we go.