The Prompting Company helps products get mentioned in ChatGPT using shadow sites — lands Nvidia as customer, hits $300K

guest. We are live from YC Demo Day 2025. How you doing? We're getting some photos taken by Bryce Johnson. Welcome to the stream. We're going to bring in Wait, the prompting company. Come on. The prompting. The prompting. The prompting company. The prompt maxing. Yes, sir. But of where?

Where could you possibly be based? Of San Francisco. The prompting company of San Francisco. You don't capitalize the of though. The of I'm just looking at this. Oh, cool. funny. Uh yeah, bull market and companies named uh that start with the exactly the issue tracking of company of Australia, right? Yeah, exactly.

When did you pick that name and logo and design? Um we picked it two months ago. Two months ago. Okay. Okay. Okay. You should be the last one to do it though. I hope so. I think I think u trade is over. Yeah, the trade is over. So So you're prompting.

It's pretty self-evident, but tell the stream who you are, what you actually do. Yeah. My name is Kevin. and I'm the CEO and co-founder of the prompting company and we help product get mentioned in chat GPT. Okay. Okay. Okay. Okay. Not just another generative engine optimization tool but yeah. Yeah.

How do you how do you uh differentiate? Yeah, for sure. So, we play in the infrastructure layer. We're not just creating articles for you. Um we create shadow sites for our companies to you know influence all I is there is there any special design in in in the type of shadow site that you're building?

Like what what exactly does that look like? HTTP servers, there's APIs, there's documentation, there's a lot of different. So these shadow sites are basically like markdown versions of your site. Okay. Mark. Yeah. We basically iterate on more of those. Why do the foundation models like markdown so much?

Cuz it takes like there. No, it's it's just 90% less tokens, man. Oh, okay. It's just more compressed. Super fast. Got it. Then HTML. Yeah. Okay. Cuz if they scrape the HTML, they're bringing in all the CSS and Okay. Uh, did you come into the batch with this idea or Yes, we did. We did not pivot. We came in pure play.

It's a pure play. Pure play. What were you doing before this? Um, I was at Beehive. I was working there. Oh, no way. Cool. Yeah. Made your money in uh newsletters. Newsmaxing. Um, what's uh what's traction been like? Um, it's been pretty good, dude. Uh, we are at 300k now. Um, Nvidia paying customers. No way.

Interesting. How did you how did you land Nvidia? Oh, dude, it's um it's it was a crazy bake off, but ultimately the better product one and a bake off. I love I love bake offs. That's great. Um, very cool. Um, what, uh, speaking of Jensen, who is your favorite entrepreneur of all time in history?

In history, I mean, anyone live, alive or dead, dude. Uh, Steve Jobs. Steve Jobs. Now, that's a great one. Good answer. Good answer. What about how you made your first dollar on the internet or in business? O, on the internet. I actually ran a service back then to jailbreak iPhones. No way. You heard that before?

Josh Browder. Josh. Yeah, he was jailbreaking iPhones. And there was someone else who was fixing broken iPhone screens. So the yeah the the little lowhanging fruit in the digital economy. Very very popular. Uh would you consider yourself GPU poor or GPU rich? GPU poor at the moment. GPU poor at the moment.

How's the how's the fundra going? It's going pretty great, man. We're way over subscribed. Fantastic. Picking our lead right now. Amazing. Well, congratulations. Thank you so much for coming on. Great to meet you. Good to meet you for coming on. Have a good one. Let's bring in our next guest from YC Demo Day.

How are we doing on time, guys? We have to get out of here to get catch a flight, correct?