Alex Mashrabov raises $50M for Higgsfield AI as content generated with the platform crosses 1.3B views

investing for those that take it seriously. They got multiass investing, industryleading yields, and trusted by millions. Up next, we have Alex from Higsfield AI in the Reream waiting room. Let's bring him in to the TBPN Ultradome. Welcome to the stream, Alex. Great to see you. How are you doing? Doing great.

Thank you for having me. Fantastic. Give us the news. Do you have anything to share on the fundraising side? Yeah, for sure. Um guys, happy to announce that um we raised 50 million and we purposefully picked you guys. Oh, what? as you Yeah, you represent the new medium. Yes. Sorry to interrupt. Thank you.

I got a little excited. Continue. You said you I think you were saying something very nice about how like we're we're we're neatly organized. We're just like banging gongs and stuff. Anyway, I'll let you talk. Sorry. Yeah. I mean, we're just excited to support this new wave of uh creators who are social media native.

Yeah. And I think uh TBPN is a great example of what it means to be social media native and don't be the gatekeeper. Yeah. So that for us uh we also are excited to share some stats today. Please we in just 5 months after the launch we probably crossed over 1. 3 billion views on social media.

All the content generated with Hicksfield crossed over a billion views on social media. That is crazy. Congratulations. That's what uh what kind of what what kind of power law is there in that? Is there one? Because if you had the pope wearing the puffy jacket, that could be like 200 million views.

Uh or is it more Yeah. What does the power law look like? What's the most interesting image you've seen? Look, I think uh I think what matters today is consistency. You guys go out every day, right? Yeah. Hield releases every day. Mhm.

And successful creators, they have to post like five times a day on social media some short snippets. I think frequency and relevancy is what matters. What are the what are the most interesting use cases that you're seeing?

Uh the nano there was obviously the studio Gibli launch where we got the ability to create cartoons. Nano Banano I saw a lot of people like just like swapping clothing.

Uh has there been kind of a killer use case that you've seen where you've gone to maybe friends who aren't, you know, reading the deep dive how to prompt all these threads but and just said, "Hey, we we got this specific thing covered. You're going to have a great experience if you use Higsfield in this way. " For sure.

Um primarily Hicksfield stands behind creators and really supporting creators is uh the primary goal and we integrate all the best tooling including the nana banana which you mentioned.

One of the most surprising um use cases where we see a lot of traction is actually product placements and we are excited to see Hicksfield being adopted by Fortune 500 companies to really put their products to work to get traction on social media.

And this and this is where Hixel proprietary models like Hickfield Soul come into the play. as those large brands, they create own AI digital spokespersons to really promote the brands. Talk about Higsfield Ventures.

Uh pretty uncommon for companies to launch venture funds so early, but obviously Slack had a fund, Stripes invested a ton. Uh what's the thinking there? Um first and foremost, we we just received a lot of inbounds. um how can we get the access to Higfield models? Sure.

How we can grow the same way as Hicksfield and we thought that uh there is a need to to to explain to developers to support the next next wave of AI startups. Um and that's why we launched pixel venture. So really the program is not focused on like just on a traditional venture investing.

It is around sharing the growth playbooks and providing unique access to the technology. Are you worried if you give people the playbooks and the models that they'll come and and uh compete with you or is it or your positive sum? We have contrarian view on that to be honest.

Look, I think that there is a traditional um there is a traditional way to build a company and that's uh very often in a very often in the technology space before it really required to raise a lot of funding and burn and burn money and we we have seen that recently Andre and Martin Casado they they pushed this consensus driven investing narrative a lot which obviously benefits them as they probably have the largest fund in the world.

In the same time today what we are observing is that there is a there is a new next generation of a lean startups like Hicksfield which are actually profitable profitable almost from the day one. Wow.

And um the and we believe that this is uh this next wave is probably going to be as large as VC backed startups and I think we can we can support the creation of these next generation startups. How uh how how did you pitch this latest round?

You know, if if somebody's giving you $50 million, I I presume they would like you to at least be a billion-dollar company someday. What is what is Higsfield as a you know, multi-billion dollar company look like? And and uh what what's your kind of if you had a crystal ball, uh what would paint us a picture? Oh, sure.

Um I think this is quite simple. Um a lots of a lot of people got super super power with self-expression on thanks to social media and mobile phones.

A lot of people are probably still shy to do that and Genai is just going to propel uh self-expression and essentially we believe that in three years every second video is going to be AI generated and it's going to be AI generated with Hicksfield.

So the so the impact is going to be way bigger than just let's say building um video version of Canva.

I think this is going to be a transformative um movements in the in the social media space and that's and that's because uh today every piece of content that's produced has some sort of cost and as more and more content is produced with AI you guys can effectively capture some of that some of the cost that would have been spent on on on traditional video production whether it's just somebody with the phone and their time in their hand or it's sort of a more produced shoot.

Is that am I hearing that right? Yeah, for sure. The cost is is an important factor, but it's not just that. Um, like look, I think for a live show, you guys clearly kill this, but you bring the best people in the industry like you see the lineup today. Yeah.

No one else can bring the I'm not talking about myself obviously, right? But there are other people whom you bring and they they didn't they do not typically show up in the live shows.

Um but many people cannot really do the same stuff which you do but people have ideas like how they can make shows uh like let's say cartoons for kids how they can make fantasy content um and so on and before that before genai it was impossible for those creators to really um to really create content for social media and all the content which we have which we are seeing today is primarily um is is primarily just live content like people just uh recording themselves.

So, Genai is just going to like I think we we we should expect that amount of number of different genres or types of the content is just going to 10x from what we have today. Totally fantastic. Well, thank you so much for stopping by. Great to get the update. Congrats. You guys have been crushing it.

The round we will talk to you soon. Have a great rest of your day. Thank you so much. Cheers, Alex. Our next guest is already in the reoom waiting room. Let me tell you about adquick. com. Out of home advertising made easy and measurable. Say goodbye to