Andrew Yang launches Noble Mobile: $50/month unlimited data with a cash-back dividend for using your phone less
Sep 16, 2025 with Andrew Yang
Key Points
- Andrew Yang launches Noble Mobile, an MVNO on T-Mobile's network charging $50/month unlimited data with cash-back dividends up to $20 for users staying under 20GB monthly.
- Noble raised $10.3 million led by Corazon Capital, with Scott Galloway and Charlamagne as investors who also participate in a "Noble Collective" promoting the service to their audiences.
- The flat $50 price undercuts major carriers by half and requires no hardware switch for devices from 2018 onward, though the crowded MVNO space and weak consumer preference for reduced phone usage present structural headwinds.
Summary
Andrew Yang is launching Noble Mobile, a mobile virtual network operator running on T-Mobile's network, at $50 per month for unlimited data. Americans pay roughly twice what people in other countries pay for mobile service. Verizon and AT&T have paid out $18 billion in shareholder dividends over the last 12 months while Yang himself pays $140 a month.
How it works
Noble rewards lower usage. Customers who stay under 20 gigabytes per month receive a cash-back data dividend of up to $20. Any unused dividend stays with Noble and grows at 5.5% annualized interest with no lockup. Customers can switch carriers in about five minutes using eSIM on any device made since 2018. Yang switched off a 25-year Verizon relationship and says he is saving roughly $1,200 a year.
Go-to-market
Noble is assembling what it calls a "Noble Collective" of influencers and public figures who each promote the service to their own audiences and share in the economics. Scott Galloway is an early investor and participant. Charlamagne is also named. Rather than rely on a single celebrity spokesperson like Ryan Reynolds, who reportedly made $300 million from his stake in Mint Mobile, Noble is trying to activate enlightened self-interest across multiple personalities.
Noble raised $10.3 million in a seed round led by Corazon Capital, with Galloway among the named investors.
The competitive challenge
The MVNO space is crowded. The "use your phone less" messaging is a potential liability because people's revealed preferences around scrolling don't match their stated ones. The more durable pitch is simply price: $50 unlimited on T-Mobile's network is a clean, defensible value proposition independent of the wellness angle. Acorns offers a cautionary comparison. The round-up savings app reached roughly $120 million in revenue but struggled to find an exit, a warning for a product trying to combine utility with behavioral nudging.