Brale brings stablecoin issuance from $100M to $1 per minute, targeting blockchain ecosystems and payments
Sep 18, 2025 · Full transcript · This transcript is auto-generated and may contain errors.
Featuring Ben Milne
Speaker 1: Okay. First question, why why do we need Infinity stablecoins? I'm sure you have a good answer.
Speaker 8: I mean, it's why do we need anything? It's like, there are lots of different types of t shirts in the world. Why do we need so many different types of t shirts? People like to customize things. And I think that we now live in a world where customizing your own type of money is possible. Some group of people are going to do it because it's just fun. Other people are going to do it because it's a good business decision to reduce costs. Other will do it because it's a good business decision, and they're gonna make a bunch of revenue. And so generally speaking, the reason people, I think, are gonna create more of these things once the beer comes down to actually create more is just that they're fun, they reduce costs, and they make money.
Speaker 1: What what is the actual mechanics if somebody goes to braille.xyz today and creates a stablecoin? Like, what's happening what's happening under the hood?
Speaker 8: You know, it looks and feels a lot like using, like, a traditional fintech product. It's almost like you're just depositing money. If you've ever used, PayPal, if you've ever used Venmo, if you've ever used Coinbase, if you you have a Circle Mint account, it's the same for all these tools. You just put money in. And in our case, you get a custom stablecoin back out. And then you can go use that in your business. You can exchange it with any number of other stablecoins. You can use it on, I don't know, ten, twelve different blockchains, and it's compatible with our assets, Circle access assets, Paxos assets. So it's like it just works with all the popular stablecoins.
Speaker 1: And so and then once it's created, let's say somebody creates a thousand dollars worth of a new stablecoin, how does, like, swap functionality work when you have these sort of, like, new pairs?
Speaker 8: So it's all actually built in. So when a new stablecoin gets created and deployed, it's all reverse compatible. So let's say that you go create your own stablecoin. You got a thousand bucks sitting there. You can use the APIs to swap it in between, you know, 50 other stables. Again, some even that we don't issue at really no cost, and you can swap it at the speed of basically the chain confirmations. So there's no slippage. And it's, you know, like, we we think pretty ideal in that way. And then, obviously, as these programs start to grow out into DeFi, there's a need to work with customers to set up different liquidity pools and things like that to make sure that they maintain peg, work with them on on ramps and off ramps for building into fintech apps and all that good stuff. But, you know, all solvable problems, all these things are, like, impossible to imagine five years ago, and now all the tech is sort of, like, right there off the shelf to use for people.
Speaker 1: What are the what are the key kind of customers that you're excited about working with today? Kind of what are the categories?
Speaker 8: We work a lot with blockchain, ecosystems. So we just launched, Lightspark. We're doing a lot of work right now with Canton, which is like an institutional privacy, focused blockchain, and, you know, there are, like, eight more of these in development. I think we've done another 12. And then there's there's kind of, like, a fast follow once the chains are implemented to what are the use cases on the chain. For us, a lot of that is, like, payments. People love these things because reduces costs, increase revenue. It's like a revenue source the neighborhood had had access to in a pretty stable coin world. There are embedded finance applications, which is just like building on blockchain infrastructure instead of kind of the last version of things. And then there are all these other kinds of trailing use cases, but right now, we see a ton in the blockchain ecosystems, a lot in payments, and a lot in embedded finance. Financial institutions as well, but let's be honest, those are a little bit more hypothetical, I think,
Speaker 1: at the moment.
Speaker 2: Do you have status of those, like, state based stablecoins?
Speaker 1: And you mean, like, US states?
Speaker 2: Yeah. Yeah. Wasn't it Montana that launched one? And it seemed like, well, America already has this stablecoin USD. I was kinda confused.
Speaker 1: Wyoming, I think.
Speaker 2: Wyoming, maybe?
Speaker 8: Yeah. You got it. It's it's I think it's f r n t in Wyoming. And, you know, it's even like once you can launch these things, states want to launch them themselves. Banks want to launch them themselves. Fintech companies wants to want want to launch them. And the rationale for it is always the same. Like, reduce costs, make money, you know, and maybe the fun side is customization. You know, developers like to customize. And so I I think that's why we really believe, like, there's just gonna be a number of these things, and one of the challenges is just making it interoperable between the deployments and making it easier for developers to build it into their app. And, you know, our our sort of, like, value add is we just take care of the regulation and we just take care of the tech so that you can build whatever product you wanna build on top of the new stable coin.
Speaker 1: What any any predictions on on stablecoin market caps over the next few years? I mean, there's a lot flying around from, you know, TradFi trying to just understand the opportunity to people that are, you know, more crypto native that are that are super bullish themselves. But but how are you thinking about it?
Speaker 8: Yeah. I mean, I think the number goes up, gentlemen. It's like you you guys know how big certain, like, name brand fintech apps are. As these name brand fintech apps roll out their own blockchains and their own stablecoins, the market cap of crypto generally is going to move. And so suddenly, these new, like, corporate chains, they're gonna be top 10, top 20 chains the day they're rolled out, at least in terms of, like, AUM and stablecoins deployed on that chain. And so in a world where most of the world is still off chain, it's like, imagine what happens when the repo market comes on chain. It like, you can't even compare what's possible in in terms of where we're at. At least I don't think so.
Speaker 1: Yep. That makes sense.
Speaker 2: Well, thank you so much for hopping on the show. We'll talk soon. Congratulations.
Speaker 1: On the lunch. It's It's great to see you.
Speaker 2: Have a good day.
Speaker 5: Good to see you, Ben.
Speaker 1: Talk Good
Speaker 5: to see you.
Speaker 2: Bobby Cosmic in the chat has a point that I think I agree with. All the all these different coins remind me of pre 1863 currency in The US before the National Banking Act of 1863. Banknotes were issued by thousands of different state chartered banks which often had weak oversight and issued notes that could lose value or be difficult to exchange outside their local areas. And I do wonder if there's some sort of, like, you know, network effect. I mean, it's like everyone spins up their own stablecoin, and then you need interaction between all of them. So then, like, someone's trying to take an extra cut at some point, and and and you would, and may maybe, like, it all trades through and everyone gets lower cost. But if there's one standard for, like, inter chain exchange, then they could take a then they could take a a cut. It is it is it is odd that we're in this, like, explosion of stablecoins at this point. But no one want everyone's sick of paying high transaction fees, I suppose.
Speaker 1: Yeah. I think I think the you know, my immediate thought is I can understand why every institution and company wants a stablecoin if you're a fintech company and you're moving a lot of money. I can understand that.
Speaker 2: I yeah. I mean, at the same time,
Speaker 8: it's like There's
Speaker 1: a lot of there's a lot of different types of companies where, of course, they would want a stablecoin, but are they providing value to the users? Right?
Speaker 2: Yeah. Yeah. The the the the the promise of many stablecoin projects, though, was like, hey. Use ours. It's low fees. So it's like, are are we is is that the arbitrage? Do you go even lower fees below? Because it's not 3%. Right?
Speaker 8: Yeah.
Speaker 2: So and I know that I mean, that was the original pitch for Bitcoin was like, it should cost nothing to it's electronic money. It costs nothing to And
Speaker 1: they're definitely they're definitely going lower. You know, Braille's going lower in the Right?
Speaker 2: Yeah.
Speaker 1: It's like Circle was like, here's we're gonna we're gonna issue the stablecoin, and we're gonna give you infrastructure to
Speaker 2: Yeah.
Speaker 1: To leverage them. And then this is going, you know, a layer deeper and just saying, we'll just make you the the stablecoin itself.
Speaker 2: In other breaking news, Clearly, mentioned us in their blog on going viral and, and shared some stats about TBPM posting a lot of clips, with views ranging from five k to as high as 500,000. There's a reason for this. Some of the content does not deserve to go viral. Roy Lee is stressing the idea that you cannot inherently make an undeserving tweet go viral. ViralSense gets you from one to a 100, not from zero to one. He's stressing like the importance of being able to identify viral concepts. Obviously, they put a ton of work into the content that they post. But the interesting takeaway here is what are the benefits of going viral? There are only two, top of funnel for your users two, to get your mission seen by potential hires. Importantly, virality does not equal top of funnel. Only converting content will get you downloads, and you must make sure your viral bets are converting or at least have a chance to be in the future, which is interesting with Cluelly because it's a two step act. They go they need to go viral and entertain and create something that's, like, funny or or controversial or something that everyone watches. But then they also have to get you to go to the website, download, and pay for the for the product. Sure. And and that and and
Speaker 1: that's update here. Where does Cluelly stand? Cluelly has more than enough consistent usage that we can reliably test every single one of our new features against a pool of users and know where the product is retentive and where it is not. Clearly, it's post PMF in a few areas, interviews, certain quizzes, and homework that require an undetectable AI. Students, that's enterprise clients who've spent time building out custom workflows for. But conquering any of these will not end in the grander vision. We have our eyes on the ultimate computer interface for multimodal AI.
Speaker 2: Same
Speaker 1: vision that Zach has his eyes on.
Speaker 2: Yes. With AI mode for the middle advance.
Speaker 1: On live AI. Yeah. We need faster Roy says we need faster magic moments and larger tangential consumer markets. At that end, we spent the last few months working on making sure the product works for our more general users. There's a magic moment that exists with Cluely, but does not exist for all the markets that interest us yet. The truth is it is actually quite hard to build software that feels truly magical to everyone. It takes a lot of time.
Speaker 2: That feels honest.
Speaker 1: That feels honest, and I don't think anybody would would disagree.
Speaker 2: There's an interesting stat in here. He says, in fact, some of our meme viral videos, the most views, 50,000,000 views generated almost zero downloads despite being viral. So conversion, if you're using viral marketing, conversion actually matters. There's probably a question about, you know, Built Rewards, did that big TikTok campaign. They have 88,000 followers, 1,400,000 likes on their Roomies series, and and and and the the headline numbers look really good. This could be extremely high converting. It could be extremely low converting. It it's an it's an open question as to and when you're doing viral marketing, you have to understand that the bottom of the funnel matters just as much as the actual views and top of funnel.
Speaker 1: Totally.
Speaker 2: Any other breaking news you wanna cover?
Speaker 1: I don't think so. I think everybody's relaxing after a busy day yesterday.
Speaker 2: Yes. Well, we will see you tomorrow.
Speaker 1: Can't wait to get back to Mike.
Speaker 2: Fantastic day.
Speaker 6: And
Speaker 2: We'll see you on Friday.
Speaker 1: Thank you, folks.
Speaker 2: Have a good rest of your day.
Speaker 1: Great to see all your names. We'll see you tomorrow.
Speaker 2: Goodbye.
Speaker 1: Bye.