Samsung integrates Perplexity on smart TVs, launching AI-powered couch search experience

communities from fire. Well, thank you for everything that you're doing. Congratulations.

So happy that you're building this company. I think we we probably talked about this exact

so many times idea back in January and I'm really proud.

Congratulations. Good luck and we'll talk to you soon. Have a great rest of your day.

Great to meet you.

Thank you gentlemen. Be well.

Talk to you soon. Uh we have our next guest in the reream rating room. While we bring him in, let me tell you about Adio customer relationship magic. Adio is the AI native CRM that builds, scales, and grows your company to the next level. We have Daniel Glassman from Samsung. Imagine putting Adio the CRM on your TV. On your Samsung smart TV. That would be beautiful.

That would be a beautiful How are you doing?

What's going on?

Welcome to the show.

Great.

Thanks for having me.

Please kick us off with an introduction on yourself and the news today. Would love to get the update.

Yeah, Dan Glman. I lead a new business development team at Samsung cross device, both TV and mobile. So, working across AI, gaming, art, a host of other different initiatives. And today we we had an exciting announcement. We announced that Perplexity is now live on Samsung TVs.

Congratulations.

Hit the gong. Hit the gong. Love it.

Congratulations. How does that work? I feel like I feel like perplexity. I got to type a bunch. Like how do I

No, but here here's my here's my thesis on on why this makes sense. A lot of people want to have hardware AI hardware devices in the home. That's right. You guys are sitting there, you got TVs in millions of homes. Why not uh integrate it so that people I imagine is the workflow you can just ask a question to your remote effectively and it'll bring up whatever you want on the screen.

You nailed it. You nailed it. Yeah. So we have a on new 2025 devices. So our freshest lineup, you have a new AI button. Hit the AI button

and there's an AI home. We have a first party agent. We have Perplexity. We have co-pilot.

And really I think there are a host of endemic use cases, right? Like what to watch tonight. I think like cave men and cave women were arguing over what to put on the wall in in their cave and we face that same that same issue and I think search has been broken for for so long on TV and so this is maybe one step to help

improve search.

Yeah. I mean just the other day I went to chatt actually and I and I asked like what are the late what are the best documentaries in the last 10 years? uh maybe true crime, maybe business focused, but I don't want anything that's too depressing. And I wanted to have over 70% on Metacritic and this and and I had like seven different filters and it wound up pulling up like 20 different options and that's something that is just so natural for an AI system for an LLM. Uh and why not just have that all baked into one system? So yeah, exciting that that's really cool.

Yeah, absolutely. And I think there also a lot of orthogonal use cases, non media, right? Like I'm constantly on the couch trading my phone back with my wife

around like

home renovations or trips we're planning. And so being able to query and saying like I want a trip an hour away and have that come out on the TV with hotels and options and then take action. I think it really goes from this onetoone use case of quering a mobile agent to more of a communal let's call it like couch adjacent AI experience

which you know is phones down which I think is really neat.

Yeah. How do you think about Oh, sorry.

Yeah, I was just going to say how are you thinking about uh partnering with other other companies at the AI application layer?

Yeah, so we so we launched Perplexity. We also have C-Pilot integrated into our TVs as well. I think we want to bring users choice. We have our own companion first party Samsung developed. Um people have affinities to various different agents and we want them to be able to translate those affinities to the to the TV and they all have you know their own strengths as well.

Awesome.

Yeah. H how how are you thinking about uh the tradeoff around features which people want every feature individually sounds awesome adds a bunch of value versus like product bloat and and just adding so much that it becomes overwhelming uh and surfacing the right product at the right time that feels like a really big challenge but how is the trade-off uh how do you think about that internally?

Yeah, that's a great that's a great point. I mean we've seen this as we've kind of expanded the aperture of use cases on the TV. So

yeah,

you know, 10 years ago, we launched art mode on the TVs and art store on frame TVs and we're trying to redefine the black screen on the on your wall and then we launched cloud gaming with Xbox and GFN and Amazon Luna. So console list cloud gaming and like each step there we've had to figure out how do we create like the fastest path to engagement

and it's a work in progress how you balance

choice and feature overload with getting people into really frictionless experiences. So, I think it's a work in progress. Having a button on your remote is helpful.

Yeah.

Just to get right in there and then to be able to query directly with voice. But, yeah, we're

Yeah. Yeah. I was about to say I have a Samsung Frame TV. I have a PS5 plugged into it. And I And I open up the Frame TV and it was like, do you want to play the game that you had in mind on your PS5, but cloud stream it? And I was like, I I know I don't have an account. So, yeah. Having an AI button that's just like, actually, just switch the source to PS5 because I know I have the game installed already. uh like that like I can speak more naturally and that makes a ton of sense. Well, congratulations on the partnership. Thank you so much for stopping by the show.

Great to meet you.

Uh we'll talk to you soon.

Thanks, guys. Appreciate it.

Have a great rest of your day. Uh Jordy, get ready to play the biggest sound queue you've ever hit because I got a 99 on my aid sleep last night.

99

8 hours 19 minutes. It's incredible. 100% on quality. 98. Oh, we're on a roll. We're on a roll. I don't know if we've ever gotten that that close to both getting 100. That is Go asleep.com. By the way,

after the AWS outage back in the game.

Yeah. Yeah, back in the game.

It was just training your body to work harder, to sleep harder. It was great. Uh anyway, we have our next guest in the