Attio launches 'Ask Attio' — a conversational AI interface that makes sense of your entire CRM data

here soon. Great to meet you.

Cheers.

We'll talk to you soon. Goodbye. Let me tell you about Crowdstrike. Your business is AI. Their business is securing it. Crowdstrike secures AI and stops breaches. And we will continue our Lambda Lightning round with Nick Sharp from Adio. He's a co-founder and CEO. Welcome back.

Hey guys, thanks for having me. Um, excited to be here again.

Yeah, good to have you back.

Give us uh the update uh on the last few months. I feel like uh the the timeline has been loving. Adio feels like there's a ton of momentum.

Yeah. Well, that's good. We've had a um it's the end of a busy day here in London and um it's been it's been a long one, but an exciting one. So, I think it was about 5 months ago that I was on the show when we when we raised our series B.

And uh since then, we've been busy deep in R&D land. Um, and today we are uh we're we're showing the world the the fruits of our labor and launching a product called Ask AIO.

Amazing. Break it down.

Yeah. So, it is a entirely new way to interact with ATIO with your CRM and it is a new conversational AI interface um which essentially does um does something which has been the holy grail for CRM for a really long time which is making sense of all of the ton of data that you're generating all the time. So that's uh that's calls, that's emails, that's all of the interactions you're having with customers, product data, etc. And essentially makes it intelligible um and allows you to take action on it. So good example might be um I I now run a workflow at the end of every day which essentially goes through all customer calls, all customer emails, and just flags things that are important for me. Yeah. Um

it's like customer feedback or a place that you need to step in and and have a conversation with a customer yourself etc.

Exactly. But imagine you know we have like 30 40 people in our customerf facing team now. So to do that previously when we have hundreds thousands of customer interactions a day would be impossible. Um and so it's yeah it's a very very exciting step for us. Uh what's been your reaction to it feels like even uh even this year a lot of people have been saying AGI is here and yet there's a bunch of net new CRM companies being uh being formed. Do you guys have the benefit of of having been around long enough to have a very strong foundation yet not necessarily be fully kind of cemented in your ways and still a lot of functionality and so feels like you were already an AI native CRM and so it must be kind of funny to see other CRM coming in that that are uh trying maybe trying to claim they're more AI native

totally and what's what's funny for us is that um there seems to be a level of consensus now that something's going to happen in this market. Um, which has not been the case, right? So, the consensus seems to have been building more and more and more and then the last few months we've just seen a um we've we've seen things fully flip in the other way where everyone now believes that that these kind of incumbents are going to be disrupted. Um, so we're we're excited by the by the by the excitement of everyone else and the kind of belief in the market. Um, and you know, we we have the the job now of making sure that we continue to to be at the front of the pack, which is uh sort of, you know, lots of short-term um just being very paranoid in the short term, very optimistic in the long term, and just kind of keep keep building, keep going.

What uh what are you paying attention to on the sort of sales agent side just in general? This is, you know, big opportunity for Adio, but I know you guys will want to integrate with a bunch of players as well. So far, we've been hearing, you know, people are using a bunch of different agents on uh on that front, but what are you seeing?

Yeah. And and the way that we think about this is um I think when the market is as when when there's as much innovation and and turmoil, etc., um as as we're seeing right now um you kind of want to see um you want to see how play things play out a bit. So we're taking some pretty big bets, but equally we're not building a closed platform and we're letting uh we really want people to integrate with our platform and we we want our customers to go in whatever direction is right for them and make sure that we can we can support that. So we took a huge bet on ecosystem and uh building a really strong um SDK. We've we've kind of quietly uh put out an MCP server in beta. Um so mcp.atio.commcp um but we're we're basically um we're you know CRM is always going to be the center of of a GTM stack. And so as well as doing our own things um in Agentic Workflows and that kind of stuff, we've also taken a huge bet on uh on supporting all the other great companies that are doing stuff there as well.

Awesome. Uh, what can we expect from you guys this year? Is this Are you're calling it now? This is the last thing you're going to ship for the year. No, I'm kidding.

Yeah, exactly. Job done. Uh, well, like, you know, for for us, this is this is day four of of FY27, so we're we're we're just at the beginning. Um, and honestly, it's going to be it's going to be a bit of an onslaught. Um, we have a huge huge amount coming. Um, we're going to follow up with this launch pretty quickly. um uh in in in sort of just over about a couple of months with another really really big launch. Um and and then of course um we we're in this interesting phase as as as founders or as company builders or whatever where you now have to do two things. You've got to scale your company and you've got to hit all of your really ambitious targets. Um but at the same time you're everything needs to be rebuilt every 3 months. So the way that you do go to market, the way that we think about product, etc. We're in kind of deep R&D mode across the company. Um, and so you're you're trying to be simultaneously be a extremely um scrappy early stage company, but then also trying to kind of compound uh you know, compound growth and uh and serve a a growing number of customers. So we're we're up to about 7,000 customers now.

Wow. um which is triple uh triple this this time last year. Um and so yeah, lots of lots of things going on at once.

How are you thinking about uh outbound actually sending emails draft like like like going into more of like the AI agent for sales rep, replace a sales rep. That's a that's a space that feels like people are trying stuff but nothing's really caught. Like how how far away are we from that? the the interesting thing is that um that the the I mean you might have seen this the the ramp post that was making rounds. Yeah. And these channels are getting saturated and it's it's it's a constant game of cat and mouse right because the more emails that get sent the better the the the uh the Gmail or whoever else is detecting them and shutting them down etc.

So um we take an ecosystem um bet on those things. Again, you know, especially when it comes to outbound, we really want to be um we want to be the place where the customer contacts live, where your your team live, etc. Um we do we integrate with with a lot of these players. Now, over time, um you want to be able to provide your customers with a pretty out the box solution to a lot of these problems. So, never say never. Um but right now, we're we're mostly