Baba raises $7M seed to connect stroke and aging patients with AI-assisted human patient advocates

what's unique. Uh thank you so much for coming on the show. Congratulations.

Insane progress. So

and we're excited to have you on the show soon. We'll talk to you later.

Cheers.

Have a good one. Let me tell you about Crowd Strike. Your business is AI, their business is securing it. Crowd Strike secures AI and stops breaches. And we have Connor Sweeney from Baba in the Reream waiting room. Let's bring Connor into the TV. How you doing?

Great. How are you?

Thanks so much for stopping by. Uh please introduce yourself and the company.

For sure. No, thanks for having me. I'm I'm Conor, founder of Baba, but uh we connect older adults and their families with patient advocates. So human pitch uh you know, refreshingly. Um yeah,

but it really was Neil because these folks do all the care coordination, the scheduling, the kind of connecting the dots for a lot of healthare.

Yeah. Uh what was the origin story of the business? Were you just looking at the growth of uh demographics in the US? Did you have a personal story? What what what led you to this particular market?

Yeah, for sure. I think most healthcare people end up coming into it after like experiencing it themselves. And that was that was also the case with me. my grandma had a stroke and I did a lot of that care coordination. But I think what's cool is that I'm not from the healthcare world originally. Team isn't from the healthcare world and that kind of lets us move a little bit faster in different ways. Um which you know has been working so far but um but yeah, uh she had a stroke that left her unable to speak. So I actually started by trying to build her little AI tools for her speech therapy and that led to this.

Yeah. So, uh, what's the shape of the business today? Uh, is this like a multiplesed marketplace at this point? Like who who are all the customers and suppliers that you work with?

Yeah, for sure. So, we connect, like I said, the older adults in their family. I would say they're like our patients, right? Our customers. Um, and we connect them to our advocates who, you know, we have dozens and dozens of folks, contractors. Um, but what's really nice is that insurance, uh, usually covers almost

all of the cost. Okay.

So, we work with like Medicare, Medicare Advantage plans, even Medicaid in certain states so that like 98% of our patients or our end customers get this for nothing out of pocket. Um, which is really cool.

Yeah. How do you get the end customers on board? I feel like uh you could run a bunch of

advertising on Fox News.

Yeah. Is it TV? like because I I I just feel like everyone is like, you know, doing viral launch videos, going after the early adopter tech audience, but you're going after a very different audience and I feel like your growth mechanism is going to be interesting to hear about.

Yeah, it's honestly more fun too because it is an audience that like watches like Remnant TV and like the the scrolling bar at the bottom like the Netflix like TV state is actually apparently really high converting. Um, we do stuff with like flyers, of course, we're on Facebook, Google, the whole nine yards there, but we also, uh, partner with a lot of like B2B, uh, you know, health systems, and so with like nursing homes and home health agencies, we we often pick up folks that way, too.

Got it.

Uh, how how are you using AI at the product level? Is it is it helping make the care providers like a lot more effective? What does that look like?

Yeah, for sure. like our advocates all, you know, use AI where it's appropriate. Uh, a lot of the tasks that they're doing are over and over again. We're constantly making enrollments into things like food stamp and uh Medicaid. We're constantly fighting insurance denials, right? Writing uh denial like rejection letters, waiting on hold with doctors offices to make appointments. All those are like perfect tasks for AI, right? Like either OCR or voice AI. Um, so there's a lot of like that really like, you know, technical work. Um but what's cool is that you know the patient of those customers they really like just having a human that they call or text 247 um that doesn't work like the insurance company or hospital that slight difference that our advocates like are in their corner rather than some third party really seems to to be better

received. Take us through the fundraising news.

Yeah. What's what's the details?

Yeah, for sure. Um so general catalyst led our seed um that happened uh you know just a month or two ago but raised a little under seven um 7 million and we have like a team of 10 in New York right now. It's it's pretty young company but we're skilled.

Congratulations.

Also can't can't forget about Genius my neighbor my neighbor Ben.

Oh really?

Awesome.

Oh okay. There we go.

So love shout out Ben and Adam.

That's fantastic. Well, thank you so much for coming on the show. Have a great rest of your week and we'll talk to you soon.

Cheers.

Goodbye.

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