Polsia: the 'AI slop' spelled backwards platform that autonomously builds and runs companies for $49/month

it down for us. Uh, very exciting progress. Fantastic progress.

Talk to you soon. Have a good rest of your day.

We'll talk to you soon. Bye.

Let me tell you about Vibe.co, where TTOC brands, B2B startups, and AI companies advertise on streaming TV, pick channels, target audiences, and measure sales just like on Meta. And let me also tell you about Gusto, the unified platform for payroll benefits, and HR built to evolve with modern small and medium-sized businesses. And without further ado, let's bring it bring in Ben from Pulsia.

What's going on?

How you doing, Ben?

Hey, guys. How are you? Welcome to the show. Introduce yourself since it's the first time on the show. Tell us what you do.

Yeah, my name is Ben. Uh I run a platform called Pulsia.

Okay.

It's an AI that builds and runs companies autonomously.

Yeah.

Uh you give it an idea and it's going to go about uh building the product, uh running the marketing, running ads, uh doing support. Yeah.

Uh and all of the things that uh a founder would do to start a company and grow it. So, should I think about this as you've fine-tuned a bunch of agents, built MD files or workflows that then leverage other foundation models to deliver on those? You have some playbooks in place like what what have you done that's uh that because I imagine you're not training the actual foundation model. you're using different tools off the shelf and different integrations and then fine-tuning things. But walk me through like the actual experience of using the product.

Of course, I mean the way to think about it is, you know, I've I I spent like a lot of the past 12 months uh spending 12 to 16 hours a day using AI, using, you know, cloud code, using codecs, um and and building my company companies with it. And the idea is that like the the fundamental models are like super powerful and and I pretty much think that AGI is here at this point like the models are super intelligent and they are fluent at using any tools.

But I think the trick is knowing how to configure them

uh to give them the right tools, the right orchestration, the right series of tools to get to an outcome. Right? So for example, one of our agents on Pulsia can run meta ads campaigns. Sure. But to do that there's a lot of steps uh that are needed, right? It's like creating the creative um you know uh using maybe an AI an AI generation model. Yeah. Um

and different labs are good at different things. You know nano banana is great and codeex is great and you know there's writing models and there's all sorts of different things. So you're uh choosing those and rerouting those. Um how do I think about it in terms of an actual payment flow? Is there a world where I give you a credit card or bank account and then you already have the integration set up so I don't need to go set up an AWS instance or I don't need to go set up a meta ads campaign and you can just kind of say hey we're running $100 test campaign we're going to withdraw $100 we think we're going to bring back 200 okay we did now I need a thousand

exactly I mean if you think about it like agents are essentially like AI humans that can act on the economy And and today uh obviously if an agent like if a thousand agents go on mid to create accounts like MA will say no you need to verify your identity and all this stuff right and so there's a first layer of infrastructure to build that we've built at Pulsia which is

how to make partnership with those platforms to to get to for them to understand that it's an agent working on behalf of a human for a certain task and to sort of like have all that set up ready and and as you said like today we abstracted it quite a bit where like you know you pay a subscription and you It's sort of like one task every night uh of you know your agent doing work for you and then and then you you you can do various types of tasks. But in the future, as you said, you know, if you want to open a bakery in New York and you have this idea, there's going to be a lot of orchestration to like buy the real estate, to buy stuff, to hire staff, manage them, all the fulfillment. And like an AI could totally do this, but you probably will have to say the Pulseia will tell you, you got to deposit 100k on an account because we're going to have to do a deposit. We're going to have to pay the the realtor. We're going to have to her staff. And and that's something that like what Porsia is trying to do is really give access to all the best practices of being an entrepreneur to anyone who has an idea and wants to fund it and wants to try it

and obviously it's going to be a much lower cost at what you what you can do today.

Yeah. So Pulsey has ramped revenue super quickly. I feel like every time I see you guys the the the ARR's gone up, but what is actually what what are give us an example of like

automated companies that are working on the platform like individual entrepreneurs that signed up?

Yeah. What are they building?

Yeah. What what are they actually building? What are they selling?

Yeah. So there's like a, you know, an entrepreneur who's like building like a a service to create ads uh from a from a script, you know, autonomously using different APIs and reselling that to to people and like has a bunch of customers that are paying. Uh you have another person who's building like AI receptionist for for businesses and so using like the agent SDK to like figure out uh how to respond correctly based on context. You also have existing businesses who are using Porsia sort of like as a as an AI team that can build a landing page for them, create leads, uh sort of like lead uh lead capture and run ads to get customers for their offline business. Um so there's a lot of different use cases. It's actually very varied because obviously this platform's promise is so open-ended uh that you get and it's, you know, it's pretty affordable. It's like $49 a month to try it for a month. Um, and so you get a lot of people with a lot of ideas and

yeah, it feels like the low code, no code, uh, like boom all over again where like there were low code, no code products at the hyperscalers and GCP and AWS, but there were still platforms that did a little bit more and became like low code, some no code. And uh, and you're seeing the same like continuum of like how much do you want the platform to help you before you actually open up the terminal yourself? Does the human matter a lot still?

Yeah.

If I just go on there and I and I pretend to be like my 10-year-old self,

am I still am I am I going to print or is it am I am I going to be cooked? So,

so I mean, first of all, like it's this platform is like to build real businesses. So, it's not like a getrichqu scheme. Um, it takes time to ramp up. It takes time to build real businesses. obviously uh trying to do a lot of things on the on the marketing side to automate more of like trying to get customers but also bringing on maybe people with OD influence uh that can bring on their their their their audience and sell them services. But to answer your question about how much the human is needed uh I think that you you as long as like humans are the ones buying the goods and services uh you need another human on the other end who understand the subtleties of what people want. these days right now what are the new trends what are the new things in a world where like there's going to be an abundance of new services and goods being sold all over the place because all those AI tools are augmenting people to build faster better um uh you need humans for the taste so the way I I explain it is uh you got you got the 80% auto you know operational work day-to-day grind that can be fully automated by AI that's like engineering that's like support, that's like market research, that's like pricing. Um, and that usually you would need to hire people for that. And today with tools like Bossia, they can do most of the work. However, the a 20% which is taste, which is branding, which is like marketing, you know, trying to market in certain ways, understanding how to position your product, maybe having an audience to sell to, however small it is. You know, you have a thousand followers that are dedicated to what you do and they love you. uh you don't need that much more to get like 10 20 30 paying customers and I start doing income.

Um and today they're selling merch and tomorrow they can sell yeah

real services that may be more sophisticated. Um

so that's sort of the way I look at it. Um there's a world in the future and where I'm going to introduce services where you can completely autonomously let the agent run wild. Obviously, if you because you don't have to give it feedback like it will every day, every night wake up and do work and and I'm going to choose ways for you to let it run 10 times a day, right? If you pay if you pay to compute, right?

Um and I'm sure that with work, it's just that like that becomes like you need to have a very tight feedback loop on like the user what the user feedback is. So, it feeds back in u to what the service is and how to make it better. And I think there's a world where like a human with a lot of capital can actually start building a lot of you know money printing businesses as the loop gets tighter and the platform gets smarter about what are the best practices. Uh and I think this is where the world is going and ideally I want to give that opportunity to the 99% the people that like think that AI is judg that's that's pretty much it. Um, and if we can give them the tools to to be economic actors in this new era, um, I think we will hold benefit and it will be a more a more just sort of like society.

Okay, last question we have to ask you about the name. You rattled a lot of people out because it spells AI slop backwards. Is that intentional? Is that a joke? What's the name?

I mean, it started as a not as a joke. It was like my lawyer asked me to uh come up with the the name for the ink when I started the company.

Yeah. And I was on my couch and I was like, "Oh, I could name it like, you know, Pulse. I slap in reverse." That's That's a good name. Intental. So, it was intentional.

It was intentional. I mean,

that's that's amazing. That's amazing. I thought I thought it was like I thought it was by I thought it was

But it was not intentional to I decided to use it as the product name cuz, you know, I started the company like in April and I I built the product in November. Um, so and and I was like, that's kind of cool actually. It's very and it will make people talk. So, and it did.

Well, thank you so much for coming on the show and breaking it down for us. Have a great rest of your day.

Yeah, good to meet you.

And we'll talk to you soon.

Bye.

See you. Bye.

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