Mark Gurman: Apple's new Siri is finally good, a foldable iPhone is coming this fall, and 2027 will be Apple's biggest product year ever

Speaker 2: So Amazing. Exciting.

Speaker 1: We'll talk to you the progress.

Speaker 2: Have a good one. Thanks. Goodbye. Cheers. Let me tell you about console.com. Console builds AI agents that automate 70% IT, HR, and finance support, giving employees instant resolution for access requests and password resets. We got the Gurmanator in the rest in the waiting room. Mark Gurman, how are you doing?

Speaker 7: Miss going, guys.

Speaker 2: We miss you. I miss you.

Speaker 1: I hope you're the news is like it's been and every everything everything I read reminds me of you.

Speaker 7: Oh, yeah?

Speaker 2: That's funny.

Speaker 1: I see Siri. I see Apple. I see Apple Foundation model. I see everything. I just think the germinator.

Speaker 2: Okay. Have you recovered? Is is is was last week exhausting? How are you feeling?

Speaker 7: No. Last week was good. Yeah. It was an interesting conference. Mhmm. I'm glad they were able to keep the the keynote time down to under an hour and a half. It was one of the shorter WWDC's. It actually felt that they had taken that five minute section from WWDC twenty twenty four where they introduced all those new Siri features and then took it and spread it out and milked it for an hour, basically redoing it. And you know, for those not familiar, basically this year's WWDC was all about new Siri features, the big one being personal context. So you could ask Siri, I'll give you an example. Someone asked me for my calendar info for June, July earlier today. So I said, Send an email to so and so with my calendar availability for the next two months, and it was able to do that. Other ones could be like, take the note that I wrote about XYZ and text it over to that person, right? These are real world workflow features that I've been using all day for the last week or so, which makes it, a, all the more ridiculous that Apple had to delay that stuff two years ago as it took two years to ship. Yep. But the most insane part about it is that Apple's responses to these delays all downplayed the features. They said, Oh, we spent a hundred and eighty minutes talking about Apple intelligence, and only five out of the hundred eighty minutes were delayed and not shipped. They basically positioned these as, Oh, when it was a delay, it's not a big deal. Now that I'm using it, these are actually the only features that matter

Speaker 2: Yeah.

Speaker 7: That they announced two years ago.

Speaker 2: Yeah. They could have delayed Genmoji. Shouldn't have delayed look up your calendar because that's a functional use that people are going to do.

Speaker 7: Yes. And just to be clear, the new Siri is really good.

Speaker 2: Yeah.

Speaker 7: And 95% of the people, sorry to say this, are not going to need ChatGPT on their phone because they have Siri AI pre installed. Yeah. The way I look at it is that ChatGPT does a bunch of amazing things that Siri AI can't do, but Siri AI also does a lot of amazing things that you'd go to for ChatGPT. So if you're 95% of the population using AI chatbots and you're using it for looking things up, it's basically the new age Google. It's going to be able to do that. It's going to be able to answer questions for you. It's going to be able to do edits for you. But there is like a ton of pro level things that ChatGPT does that Siri AI can't do.

Speaker 2: Yep.

Speaker 7: So I made a list the other day of things that ChadGPT can't do. Big time research, big time analysis of multiple different documents and PDFs and comparisons. People use it for tax preparation. People use it for in-depth health things. So there's a lot you're going to want to use it for. So I could see people having both. Siri AI on the pre installed, and then you're going to subscribe to Achat GPT or Claude or Gemini or what have you for some of that extra oomph on top of it. But Seer AI is gonna be useful for a lot of people, and

Speaker 5: Yeah. And you

Speaker 7: know, one easy way to say it Yeah.

Speaker 2: We Or

Speaker 7: just just hold on. Sure. Look at it as like iMovie and Final Cut Pro.

Speaker 2: Yeah. Yeah. Yeah. Yeah. I mean, we we we debated this, like, have you ever googled anything? And I still Google things pretty regularly, and then I go to LLMs for more pro stuff, and then I go to agentic AI for other things. And, like, there's, like, using the right tool for the job that I think people are are processing and absorbing. What what what do you think in hindsight actually delayed these features? Because it does feel like the technology was there a year or two ago. Was it the negotiation, the deal with Google? Like like, was this a technology problem or a business problem?

Speaker 7: It was a mix of both. One was the underlying stack and the underlying foundation models that Apple had two years ago were not very good.

Speaker 2: For sure.

Speaker 7: And so they needed to go back to the drawing board because they couldn't roll these features out only for them to fail, which is ironic given they rolled out the rest of the Apple intelligence and new Siri features that hardly worked well and were not impressive.

Speaker 2: Yeah.

Speaker 7: If you've used the new betas, you can tell what has happened here. The under the hood models are so much better. Based on what I have heard internally, Apple believes that they're basically six months behind OpenAI and ChatGPT in terms of the use cases that they have right now. So Siri works great. Search works great. Image Playground, which is their image generation tool, the same underlying tech stack that powers Genmoji, it's like close to what you're getting from Gemini and close to what you're getting from ChatGPT. So everything basically just works now. It's a great experience. Mean I the first beta is sloppy and it's buggy, as you would expect, but they've taken something that was way less than mediocre, and they're giving people a baseline now that's actually functional. I would look at it as this way. When you take the iPhone out of the box, it has all these pre installed apps. They're not great, but they work, and you could, you know, use your phone based on what comes out of the box.

Speaker 2: Yeah.

Speaker 7: What a what Apple had with AI was not that. Yeah. The preinstall stuff just didn't work. Yeah. But then you can go to the App Store, and you can get a much better messaging app and best much better browser, email app, 10 times better versions of all the preinstalled apps. That's the case with AI, whereas now the preinstalled stuff is baseline, and it works great, but you can go out and get even better stuff if you want.

Speaker 2: Yeah. How high is how high are the walls of the walled garden? Like, you gave that example of look up your calendar. I use Google Calendar. Send an email. I use Gmail. I'm not in the I'm not even though I'm like an iPhone Mac user, I'm not fully in the Apple ecosystem. Is this gonna work for me or am I gonna bump up against different walled gardens as I try and go

Speaker 1: like, I don't use Apple Music. I use Spotify. Sure. Can I tell And the shortcut paths be

Speaker 2: able to

Speaker 1: tell Siri, like, make me a playlist with these Sure? Free artists. Yeah. You know, and make a Spotify playlist. I'm guessing no. But

Speaker 7: Well, it is too early to tell. It really is going to depend on how broad Apple's developer tools for the new Siri are going to become over time. The first set of tools are there. They're a bit limited. It depends on how closely Spotify and Google and all those other companies are going to want to work with Apple. I would say it's going to be a slow burn. I would say that, you know, if it was Google, I would want my applications to work better with Android and Google Pixel so I can get these cool AI features and bring people more into my ecosystem. So I would say even if they opened up the tools to the degree that you guys are explaining those scenarios for, I would say it's not going to work as well as it would if you're tapped into ecosystem and the other Apple services, which is a shame, but I think over time Apple will get there. And let's not forget, Google is doing very similar stuff right now with Android 17, and a lot of these scenarios I've explained on the iOS side of things are completely available to what you're seeing on the Android side of the world as well with this new Android hub. So if you're deep in the Google ecosystem with Gmail and Chrome, you know, you get a good experience on iOS, But my Pixel friends, they get a great experience, especially with, you know, the new Android stuff rolling out.

Speaker 2: How are you thinking oh, wait. First off, were there any surprises? Did anything surprise you?

Speaker 1: Nothing surprised me.

Speaker 7: Were there any surprises you

Speaker 2: had in the BDC?

Speaker 7: I think I was a little surprised that there wasn't a little bit more. It seemed like, you know, well, that's it. Like, I I I knew, you know, everything that was coming in the keynote and, you know, beyond. I actually just put a story out about how there's a new iPhone Air coming out in spring just a few minutes ago, so happy to talk about that. Yeah. Right. Next I would've spring twenty seven.

Speaker 2: Yeah. Yeah. So

Speaker 7: So I would've expected more out of this out of this dev conference.

Speaker 2: Okay. Yeah. Let let let's switch gears to iPhone Air. Seemed like there were some good reviews. I've seen a couple of people carry them, but it felt like it wasn't selling as well as people expected, and so it might just have been a one off. But there is another one coming. Like, what is the correct story or framing around the iPhone Air?

Speaker 7: So Apple's engineering data, and this shouldn't come as a shock to anyone, the two biggest complaints for the first generation phone are the battery life and the camera. And Apple knows this because they came out with that battery attachment on the back, is crazy. And then they tried to market the single camera on the back of the iPhone Air as being four lenses, whatever that means. So for this second version, they're upping the battery life. And I don't necessarily think that's because of a bigger battery pack, but I think it's the efficiency gains you're going to get from two nanometer in this new A20 Pro chip. And then the other big addition will be a second rear camera for ultra wide angle photography, which a lot of people really like on the iPhone 17 and the iPhone 17 Pro and Pro Max models. And so it's going to be a really nice upgrade. And I think at $999 a little bit less expensive than the iPhone Pros, having a little bit better battery life, having that second camera, that's going to be a really compelling offering. And so I would say, you know, 30,000 foot view, what they're doing to the iPhone over the last year past, in the next few years, what they've got, like this three to four year period of the iPhone, incredibly impressive. They're knocking it out of the park. I mean, the iPhone last year, that launch, the 17 Pro and Pro Max, extremely strong, and the next few years are remarkable as well. This fall, the 18 Pro and Pro Max, the first foldable phone, which I'm calling the iPhone Ultra, I believe that will be the name, but let's see. You know, still a little early. And then next spring, you'll have the regular iPhone 18 and the iPhone Air two. We'll see if they call it the 18 Air or the Air two. And then next fall, you'll have the iPhone 20 and iPhone 20 Pro Max, those being the twentieth anniversary models, complete redesign, curved glass, slimmer bezels, smaller dynamic island, and all that. Lighter You'll have

Speaker 2: I like how you just Cleaner.

Speaker 7: Yeah. It's gonna be nice.

Speaker 2: By day leaks. I'm like, exactly what Apple's gonna do.

Speaker 7: It's funny. It's incredible. And then the second foldable phone. So it's a jam packed 2027. Twenty twenty seven is going to be Apple's biggest product year in its history. That's great. I'm pumped as the consumer.

Speaker 1: Will they As someone

Speaker 7: who covers

Speaker 1: Do think do you think they will ever try to create the conditions to get somebody to own a everyday consumer consumer to try to have multiple phones? Like, will they create as will they create a product like set of features that's like a digital twin where you have like your iPhone Ultra and your iPhone Air run two phones. And you just I am

Speaker 7: yeah. Breathes.

Speaker 2: Yeah.

Speaker 7: I don't know what I'm going do. As someone who lives and breathes this stuff, don't know what I'm going do. Because I can already tell you right now, I want the new iPhone Air. Yeah. I want the iPhone foldable. Yeah. And I want the iPhone 20. So it's like, I don't know what I'm going to What a first world problem to have. We're talking about not even two phones, but now I want three phones. Yeah. So It like for

Speaker 1: them, I I don't think you're gonna be the only one. And it it's always been interesting to me, you know, people complain about iPhone pricing, but there are not that many products in the world that are as, like that have as much utility as an iPhone that you use as much as the iPhone. Like, if the iPhone was $10,000, there'd be a big market for them. Right? And so I feel like Apple over time

Speaker 7: Don't give them any ideas.

Speaker 1: Oh, yeah. But I just feel like over time, it's like, how do we make more money? It's like, well, you make a feature so that you have like you can have like, yeah, this is the iPhone I use on the weekend. This is the iPhone that I use during the work week or whatever.

Speaker 7: And They should do that. They'll probably get a lot of they'll probably get a lot heat for that depending on how they they articulate it. Hopefully, don't hire you as the marketing person for that because they're just gonna come across

Speaker 1: Well, I'm just giving them business ideas. Like I think like I'm I'm giving them what whatever it is, 1,500 a year for iPhones. I've I don't even know the pricing but they could probably get they could probably get more.

Speaker 7: They will. I mean, I would expect the prices to go up on all of these things. The foldable phone obviously is gonna be $2 plus. The other thing to note is in iOS 27, they actually have a feature where They you think can they can

Speaker 1: price the ultra higher than specs.

Speaker 7: They're on their mind. I think they'll be I think they'll be higher than specs. But they added a new feature who? Snap?

Speaker 1: No. I'm joking.

Speaker 7: Oh, we can get to that.

Speaker 2: Specs are very highly priced. Yeah.

Speaker 7: But iPhone or iOS 27 has a feature where you can synchronize a single phone number and carrier account between two iPhones. Oh. So it does have that on the phone number side of things. Mhmm. But you're not gonna be able to, you know, pick up a make a feature to have the weekend stuff and

Speaker 10: Yeah.

Speaker 7: During the week stuff and the night stuff. That'd be cool, though. I don't know. Screw it. Maybe I'll get the foldable two and the 20 at the same time in a year from now. So we'll see. You're welcome, Apple.

Speaker 2: Does the foldable eat into iPad, or is it purely additive?

Speaker 7: I think it's purely additive. I think that Apple has positioned the iPad itself at this point as a companion device to the iPhone and the Mac. I think they've done a great job at that. So I I don't think the foldable is going take away iPad sales, particularly because of the price delta is so high. There will be a new OLED iPad mini coming out soon, which I think a lot of the iPad mini fanboys are going be pretty pumped about.

Speaker 2: That's great. What about, what you got for the Apple Vision Pro fanboys like myself? What are we doing in AR, VR glasses? We just talked to, the founder of Raven Renaissance. He's making augmented reality glasses. Obviously, Specs launched as well. Is there any movement there or anything from WWC on the software side that might actually hint at or translate into wearables?

Speaker 7: Vision Pro added this new feature where it uses the external cameras to give you a sense of your external environment and object identification.

Speaker 6: Mhmm.

Speaker 7: That's going to be a feature at the heart of new AirPods coming out at the end of next year. It's a project called b seven nine eight where they have cameras on the AirPods that can help you with navigation and seeing the world around you, cloud processing, feeding that data into Siri AI. Same functionality will come to the smart glasses from Apple. Non AR, right? No displays. Those will be rolled out at the very end of twenty twenty seven, hopefully in time for the holiday season, but they're a little behind on those. Augmented reality glasses from Apple I would expect much later in the decade. New Vision Pro. So the Vision Pro is on ice. You're not going to see another new Vision Pro redesign, but what you are going to see is a completely rethought, revamped, from ground up mixed reality headset from Apple. So

Speaker 2: K. I'm listening.

Speaker 7: K. I'm thinking twenty twenty nine, maybe end twenty twenty eight, but it's gonna be a long time.

Speaker 2: Where's Vision Air? We got the Vision Pro.

Speaker 7: They killed

Speaker 2: it. Make it lighter.

Speaker 7: They killed it. Well, this is going to be a lighter this is going to be a much lighter

Speaker 2: Yeah.

Speaker 7: End to end retooling, revamping of the headset. It's not a Vision Pro two. Yeah. Yeah. Yeah. It's a start from scratch type of product.

Speaker 2: Give me the Vision Make it 25 pounds on my face.

Speaker 7: Yeah. It's going to be you know, it's interesting. When the Vision Pro launched and they were looking for different ways to take this product and, you know, give it a market, this is going to sound surprising to you, but obviously on one hand they were looking at how do we make this thing cheaper and lighter?

Speaker 2: Yeah.

Speaker 7: One of the directions they were actually also looking at how do you make this thing even higher end? How do you make this thing even more expensive? How do you make this thing even better from a technical CHOP standpoint? How do you reduce the latency? Should we do a model that's specific for medical grade, for enterprise, for these high value targets that maybe would be willing to pay $5,000 for this machine, a business class version of the VisionPRO. Ultimately, they're not moving in this direction right now. It's all about that end to end retool.

Speaker 2: Where does Apple sit on enterprise versions of their products? Like, the Mac Pro, is that the last time they had something dedicated? Like, Mac Studio? Do they think

Speaker 1: of that as, an enterprise grade product? Pro is an enterprise product.

Speaker 10: I feel

Speaker 2: like MacBook Pro is extremely consumer, but I I don't know. Like like, how how did they think about, like, actually, you know, segmenting out that market?

Speaker 7: It's been a while. They had the Xserve servers Okay.

Speaker 2: Yeah.

Speaker 7: Yeah. Fifteen years ago. Yeah. You can make the argument like the Mac Pro, Mac Studio, what have you. But I the the thinking in Apple is make these baseline products for consumers that consumers love, and make them so enjoyable that you're going to want to use them at work too, and then provide the software tools that allow you to do that. And if you remember, 2008, the iPhone renaissance starting then, a lot of credit goes to the price, cutting the price down to 189. A lot of credit goes to the App Store. Some of the credit goes to three g. Some of the credit goes to geographic distribution. But the one thing that people leave off when they talk about where did the how did the iPhone go from here to here is 2008 is when Apple added enterprise support for the iPhone. And so getting these things in businesses is really, really important. For the Vision Pro, just like HoloLens, Magic Leap, and other ARVR companies before them, they had no choice but to go all in on the enterprise or not go all in, go a little bit deeper into the enterprise than they normally would like with their products because that was their biggest market.

Speaker 2: Yeah.

Speaker 7: Today, all of Apple's other products, watches, phones, iPads, Macs, they have really big, you know, footprints in the enterprise, but the enterprise is still only a sliver of the overall market. Yeah. You know, 90% of their sales are consumer.

Speaker 2: Yep.

Speaker 7: Vision Pro, you know, the split is is a lot bigger in favor of enterprise.

Speaker 2: Any update on the lamp?

Speaker 7: The lamp? Oh, the tabletop robot. Yeah. I still expect that to come 2028. We're going to see the smart home display. I know, I know, I know. Smart home display probably at the as early as the end of this year. Okay. That's going to be an amazing product.

Speaker 2: Yeah.

Speaker 7: And I think it's going to be a blockbuster, and I think it's going to be a gigantic seller. Just imagine having this thing on your desk, your wall, your counter. You can walk up to it, it could recognize you, it could pull up the stuff you know, you and let's pretend Jordy and John live together. Jordy walks up to it, all of Jordy's stuff comes up, John walks up to it, all of John's stuff comes up. It has this personalized Siri. You can grab all that stuff from the device. It has FaceTime. It has intercom. It has smart home control. Control your music. You can watch video on it. I think it's gonna be really, really great holiday gift when this thing finally comes out.

Speaker 2: How will it control the music? Like, are they gonna finally make a run of matching Sonos, which is in a very, very tough spot as a $1,700,000,000 company? Are they gonna try and make a run at

Speaker 7: Is that it? 1,700,000,000. Wow.

Speaker 2: 7,000,000,000 down

Speaker 7: What's Peloton?

Speaker 2: Peloton. Let's see. Peloton market cap, 2.4. So bigger. It's crazy because, like, Aura Yeah.

Speaker 7: Has, a $10,000,000,000 valuation. Right? I mean, it's amazing.

Speaker 2: Yeah. But, I mean Sonos. Sonos has frustrated a lot of people with the software. They rolled a bunch of stuff back. But in terms of actually offering a consumer, prosumer level experience with, you know, WiFi connected speakers that are available in more than just one SKU or two SKUs, you know. Like, yes, you can go all in on the Apple speakers, but then you just have a ton of really small speakers around

Speaker 1: speakers built inside of my walls. And it gave me insane they're not Sonos, thankfully. But I was like, it gave me insane Sonos PTSD because I'm like, imagine you have an issue with

Speaker 2: Well, you take the aux from that and you plug that into whatever you want, some sort of receiver, but Apple doesn't make that receiver right now.

Speaker 7: Like, you know, Apple had such an opportunity with the HomePod and speakers and they completely blew it. Because of AI, because they didn't create an app ecosystem around it, because they made it exclusive to their, you know, customer base, no Android support. The list goes on. Pretty disappointing. They haven't given the HomePod a meaningful update in six years since the HomePod mini launched. They did a little minor refresh to the HomePod in '23, but I thought when the first HomePod launched in 2018 that they were going to be able to really go all in on speakers, different form factors, different versions. When this But smart home is one of two pillars for Apple right now, AI wearables and then AI smart home devices. And so you'll see the smart home hub, you'll see one other thing in home security. You'll see that lamp as you call it. See a refresh of

Speaker 2: the home. Tell you what, Apple, exactly.

Speaker 1: Lamp and the home security combined, and you have killer lamps.

Speaker 7: Can release Sounds like a nightmare.

Speaker 1: You can release

Speaker 7: And then you combine it with AI.

Speaker 2: Are there wait. Are there any Apple products with motors in them that I'm not that I'm

Speaker 6: not familiar

Speaker 7: This will be the first one with an artificial arm, and it's a motorized Apple product that can move around in space. And so if you think about it, this is a piece of the legacy of the Apple Car because this project was part of the Apple Car AI and mechanics and part of that division, and it was one of the things that got left over. In fact, the person who ran the entire Apple Car project when it shut down, Kevin Lynch, this was the guy who ran software for the Apple Watch for a very long time and helped build that product from the ground up. Mhmm. His project now is the lamp.

Speaker 2: The lamp.

Speaker 1: Lamp man. It's not quite a

Speaker 7: lamp. It's a big deal going from running the Apple Watch to the Apple Car to the Apple Lamp.

Speaker 2: Do you believe the conspiracy theories that suggest that the Ferrari Luce is just a rebadged Apple Car?

Speaker 7: No. No. No. No. No. No. No. The the Apple car looks like a new age VW bus. Oh. You know? I think the Luce would have been successful as a $150,000 Apple Yeah. But as a $700,000 Ferrari, I think they missed the mark. Well, who knows?

Speaker 2: You might need to buy one to get access to other cars. Like, Ferrari is a very complicated business model. You never know how it'll

Speaker 7: it'll do. But No. It's fun it's funny. I saw people go, like, on chat GPT after the Yeah. Lutro was announced. They typed in make me an electric Ferrari. They're like, I made a better design in fifteen seconds.

Speaker 1: Hard to do. Yeah. What what Mhmm. Any any predictions with for specs? It feels like at a normal company would would launch this product and then probably shutter the program. I expect I wouldn't be surprised if if Spiegel triples down. But it just feels like I I I cannot see the market for $2,000, you know, pair of smart glasses that still feel like they're not going to add a tremendous amount of value to my daily life.

Speaker 7: I like Evan Spiegel. Like some of the stuff Snap I is think the design of the glasses actually looks pretty cool. I haven't tried the latest prototype yet, but I think they're well designed and a nice product. The question is if there's going to be a killer app for it, and right now it doesn't seem to be the case. I think the price actually isn't terrible. You know, the vision when we started talking about these things half a decade ago was they needed to get to smartphone prices. Smartphone prices are now $2,000. Yeah. But if you can get this thing down to a grand, which I don't know how that's ever going to happen, you're talking about something fairly fairly compelling.

Speaker 2: Yeah.

Speaker 1: Meta Ray Ban displays are at $800. Mhmm. You think they're losing a bunch of money on that?

Speaker 7: I think they're losing money on them. I don't think people are buying them. Mhmm. I basically met at what they've done is they've created a three tier system. Tier A is the non display glasses that look exactly like normal glasses and don't have a display, and those have been extraordinarily popular because of the Luxottica brands pushing those. Tier B has been the meta display, which is this little HUD, a little heads up display you have in there, and you use the wristband controller. The third tier is the true AR glasses. I don't think that mid tier with the HUD is going to last. The price is relatively solid, but I just don't see that as something people are going to be compelled by. You want dual display. You want binocular displays. You want immersiveness. Then on the other hand, if you tried the Vision Pro, you're spoiled, and so it's like, really, do you want to use any of these things? Did I see a photo of you on a plane wearing a Vision Pro the other day?

Speaker 2: Oh, yeah.

Speaker 7: I watched whole movies Which one of it? It was one of you two.

Speaker 2: Yeah. Was me.

Speaker 7: It was you. John. Okay.

Speaker 1: John. I'll watch our

Speaker 2: entire Lawrence of Arabia from start to finish in a Vision Your

Speaker 7: hair is so similar. I can't tell who who who's who anymore, but that's me on a plane. Yeah. Like, I love that thing for movie watching. It's amazing. If you've installed Vision OS 27, have you installed it yet?

Speaker 2: No. Better?

Speaker 7: The new Siri is pretty good on there.

Speaker 1: Yeah.

Speaker 7: And then they have this new environment. I don't remember which where it is in the world. It might be Iceland. It's really remarkable. And then you can set any of your panoramas now, the good ones at least Sure. As your environment. So a few little bells and whistles tweaks in Vision West 27. That's right. I don't think it's this yeah. It's not the software

Speaker 2: on Sunday. Take a panorama of the UltraDome, and then when

Speaker 7: I'm on the plane, I'll

Speaker 2: be able to sit here, rewatch our interview on that screen there.

Speaker 7: That's funny.

Speaker 2: In full immersion. Midjourney Hardware

Speaker 1: Release. Any predictions? Have you followed it at all?

Speaker 7: Yeah. I've been looking at this closely. We're going to be covering it tonight. I believe the launch is 6PM.

Speaker 5: Yeah.

Speaker 7: The head of hardware engineering is someone who came from the VisionPRO team. He was a manager of the VisionPRO hardware team. It seems like they've been working on this for a couple years. I would file this immediately in the category of products that may never launch or may never be bought by anyone. Wonder what we'll sell more, yeah, experimental, the specs for this product, probably the specs, to be quite honest with you. I think the last thing someone sent me before I came on with you guys was that the product is going to be large in size, so I don't know what that necessarily means, and I guess that would rule out a headset of some sort.

Speaker 2: Smart kegerator. Who knows? Yeah.

Speaker 1: I I I just thought, like, some I I my my head went to, like, local compute something that Sure. Tiny box. Something for like prosumer creators type of thing. But

Speaker 7: I don't think that's interesting. I think you need something image based, something visual. Not another Mac studio.

Speaker 2: Yeah. Last question about WWDC. The parental controls, the focus on it feels like Apple's solving some of the, like, societal anxiety around, like, are phones bad for kids, our phones bad for people, all this. It was existential. Like, what do you think they were driving there? Was that message received because obviously AI is everything everyone talks about. But how important are those features? Like, what were your takeaways from how like, why they chose to focus on that so much? How important are those features? And then will that actually move the needle on, like, young device adoption?

Speaker 7: Couple things. Regulators around the world are going absolutely nuts about this stuff. Mhmm. Smartphone addiction, social media, etcetera. Yeah. And Apple needs to address all this stuff before it becomes their next EU related problem or EU like problem.

Speaker 2: Sure.

Speaker 7: The other thing is AI, and not that Apple has had great AI on the phone, but obviously the fears of AI taking over things. Yep. And then the other thing I would say is they launched Screen Time, I believe, in 2018, which is their parental control, the name of their parental control system. It's just been an unmitigated disaster that hasn't worked properly for like five or six years. Bug And so they really needed to revamp it.

Speaker 2: But it was bug driven? Because I've noticed sometimes I'm going to screen time and it'll be like, the washingtonpost.com is twenty three hours and fifty nine minutes, and I'm like, I had one tab open and it was just like churning and sending something.

Speaker 7: Super buggy. Yeah. Kids being able to just do whatever the hell they want on their phones even if they're not supposed to. Yeah. Just a bunch of issues. Mhmm. And so they needed to do an end to end revamp, and it's smart timing given they've really they've finally got the AI in place. And then you've got a lot of people who are like, I don't want digital devices anymore. I want an m p three player. Bring the iPod back. Right? Get this screen up All

Speaker 2: my luckies out there banging the gong about retro futuristic devices, the game It's a

Speaker 7: real thing. Yeah.

Speaker 2: Do you

Speaker 7: think it's a real thing?

Speaker 1: Would would Apple ever do a rerelease of the like an iPod? Like, because I

Speaker 7: feel I don't like think so.

Speaker 2: No. That's not their style. That's Palmer Luckey's domain

Speaker 6: I think

Speaker 7: this is well, you guys know how this feature works. Right? Like, turn it on, and then over time, you can expand the feature set, who people can contact, applications you have. So you can really, you know, turn the iPhone into a dumb phone now and then let it get smart over time. It's actually a remarkable concept, and I think if executed well, it's pretty compelling and all the other phone makers are going copy it.

Speaker 2: Interesting. Happy birthday, son. You're 17. You get to unlock the calculator app now. Exactly. Enjoy it. Don't go too crazy with those numbers. Who knows? Thank you so much for taking the time to come great.

Speaker 7: Thank you guys. See you next time.

Speaker 2: Soon. Have a great rest of your day. Goodbye. Let me tell you about the New York Stock Exchange. Wanna change the world? Raise capital at the New York Stock Exchange. Just do it folks. Stop making Just serious.

Speaker 1: Every founder that we talked to that raises capital at NICEE Yep. Loves it. Oh, they love it. They say it's incredible. Yeah.