Super.com raises $65M Series D at $1.2B valuation, pitching a savings super app for everyday Americans

for having me.

Thank you so much. We'll talk to you soon.

Let me tell you about Cisco critical infrastructure for the AI era. Unlock seamless realtime experiences and new value with Cisco. And our next guest is on an absolute tear. He's back on the show. Hussein Fazal from super.com. How are you doing?

Good. Thanks for having me back to the show. Uh absolutely uh incredible run. Give us the numbers. Give us the news. What happened? I want to hit the gong. We might have to hit.

Yeah. Very exciting. So we

What' you do?

We just raised our series D 65 million led by TPG at valuation.

How much? What was the valuation?

Yeah. 1.2 billion.

Here we go.

We got We got warmed up. We warmed up the gong, so now we can do the real hit. I just did the warm-up hit. Uh, what is what is unlocking the growth? Uh, sort of describe the current customer flow, the current product, and and how you're actually scaling revenue so quickly.

Yeah. So, so the app is a savings super app.

So, the vision is eventually anytime you want to buy anything, you're opening the app and it's going to be able to either get you the best price, get you the best cash back, redirect you to the right spot. Um, so when the company started 10 years ago, it just started with hotels and it was all about saving 20 to 30% on hotels. Uh, and yeah, it's been 10 years, right? And we just added more ways to save. So you can open the app now. You can save on gas, on insurance, on pharma, on a whole bunch of stuff. We've added financial services, so you could go and swipe your card and get cash back and build your credit score. Uh, you can even, you know, take out a bit of cash via cash advance if you need to make ends meet. So, it really is evolving into this into the super app. But, you know, when I say Yeah. When I say super app, we're not we're not building determinism.

Yeah.

We're not building WeChat.

You're not Oh, you're not building.

So, you're you're not going to be you're not going to be paying government bills. You're not going to be chatting with your friends. So, I call it a savings super app. So, anytime you want to save money, that's the app you should be open. So, kind of staying in that category.

Okay. So, so then uh where where are the bounds of the of the savings super app? Because uh I can imagine savings accounts then

bonds are a form of savings under a mortgage car loan like how consol Yeah. How how how risk on can I be with my savings? Can I go lever long?

So so I what we're not doing is we're not turning into a bank, right? So we're not going to have savings accounts. We're not going to have investment products. When I say saving super app, I mean it's basically like whenever whenever you're spending money, you could be saving um by using the app, right? So, you're spending money in a hotel, you can open the app and you can save 30%. Right? You're doing your everyday shopping at any store. Well, you could, you know, through a link similar to Racketin, you could go and shop and you can get cash back or you're going to the grocery store, you can use your super.com Mastercard and you can earn cash back. Um but the difference I would say is it it a lot of the products we built have been focused on what we call the everyday American. So under 100k household income, right? So what you'll see is, you know, our card functions like a secure charge card. A lot of our customers can't get a traditional credit card that gives them, you know, high cash back, high rewards, but this lets them use the money they have, but still be able to earn 1% cash back.

Um in the app, you'll see the ability to take out a cash advance. So, if you're looking to make ends meet, typically, you know, you're going to a payday lender and you're paying really high interest rates, but we'll we'll let you take out kind of a no interest um cash advance and you can go and you can go and and take money to help you make ends meet. Um, so a lot of the products we've built have been for that demographic, the everyday American.

Got it.

What's something that Super does operationally that you haven't heard of another company doing?

That's a that's a really good question. Uh what I I mean I'd love to talk about AI because you know that's that's the theme of the day. I know you guys just got off a conversation about AI. I'll say I think internally we've moved uh faster or as fast as any other company when it comes to AI adoption. So I'll give you an example. Um every once in a while when I open the app and I see a bug which is uh pretty rare uh but it does happen. Uh I used to take weeks. So I would take a screenshot, I would submit it, you know, a QA person would verify it, an engineer would prioritize it, an engineer would build it, it would then get deployed to staging, then deployed to production. Now I can take a screenshot, I can share it into Slack, and an AI agent will pick it up, fix it, and deploy it to production within minutes. So I think, you know, our ability to leverage AI to move fast, that's just one small example, but it's allowing us and enabling us to add more and more ways for our customers to save. we can just build products really fast uh and find and build more ways for our customers to save faster than ever before.

What's the what's the customer acquisition funnel like? I mean, you're partnering with NASCAR. How broad do you go to reach those everyday Americans? How much is direct uh direct to consumer advertising versus brand level advertising? What's the strategy?

Yeah, really good question. So I would say still about 90% of our marketing spend is performance advertising. Now what I'll tell you is right now

we advertise specific products as opposed to the app as a whole. Right? So no consumer is like oh yeah the savings super app I need that in my life. I'm going to go download it right now. Right? Typically what happens is they're looking for something in particular. So they're looking for a hotel and they're like oh wow super.com seems to have a great hotel deal. Right? or they're looking to build their credit score for a cash advance and they're like, "Oh, wow. This seems like a product that could be useful to me." And they come in via performance marketing for individual products and that's how they get introduced. Once they come in, of course, we can then show them other things and other products they can do within the app. So, it's about 90% performance, about 10% brand. Uh, NASCAR has been great. Um, so that is truly, you know, an everyday American type of sport and and you know, I' I've gone to a few races. I've spoken to customers directly. Uh, and it is a great spot for us to do brand marketing.

How do the how do credit scores interface with what you do? Are you pulling credit scores from the credit rating agencies? Are you delivering information to those agencies to update people's credit scores? Uh, what is the flow?

Yeah, that's that's a good question. There's a bunch of ways in which people can improve their credit scores, but but you have it right. So, we are reporting to the major credit bureaus. We are pulling that information back so they can see their credit scores. Um, and there's a bunch of things you can do. We can do, you know, rent reporting. We can do it based on the secure charge card. And there's multiple ways to improve your credit score.

Back on NASCAR, uh, how did you what is what does getting into NASCAR actually look like? like if if a founder is NASCAR curious, what what advice would you give them?

Yeah. So, I mean there's a lot a lot of branding opportunities. So, first you have to decide like do you want to do brand? Okay. Then you have to decide what kind of brand do you want to do? Do you want to be doing you know subway ads? Do you want to be doing billboards? Do you want to get into sports marketing? Then let's say you've said okay I think sports marketing is cool because it has some unique appeal to it and has very broad reach. Then you got to pick your sport, right? So you got to look at your demographics and you got to say, you know, am I on the sort of NHL, NBA, sort of like higher mid-inccome? Am I on sort of like the MLB, you know, NASCAR, which is like mid to lower income potentially. So you got to kind of find the right demographic. Uh, and then once you pick a once you pick a sport, then again, there's a variety of things you can do. You can do a deal directly with NASCAR, in which case we did, and we are the official savings partner of NASCAR. You can also do deals with particular drivers and you could say, "Hey, I want to do a deal with you, the driver, and I want this car to be wrapped in super.com pink, which we also did um with Rickware Racing and in Cody Wear." Um, so there's there's a bunch of things that you can do, but really it's like any other brand marketing/sports partnership. Uh, and I would say my biggest advice is first pick the right demographic before you get into the specific tactics.

Yeah. Well, congratulations on the round. Thank you so much for taking the time to come chat with us.

Yeah. Awesome update.

Crush amazing progress. We'll talk to you soon.

Thank you. Appre I appreciate you having me on again.

Of course. Have a good one.

Let me tell you about Codeex. Codex is a powerful workspace for getting work done with AI agents. Whether you're writing code, analyzing data, creating content, or automating business workflows, Codeex helps you move projects forward from start to finish. Did you see this? I don't even know what you call it. Chrome extension. It's a Chrome extension that lets you dim or hide all the mass- prodduced fake brands on Amazon. It's called knockoff.com.

You remember? You remember I was asking for this a year ago. I was like, I want to shop on Amazon just from brands that have been over that are over 50 years old, right? cuz that just squeezes out the w e h m o e the a he I'm not even going to say that y l

y l l u and mm joyan toy

go don lift

gondol that's what it looks like uh there are a flurry of sort of slop brands on Amazon and this uh

you don't like buying from kandy

allows you to dim them or even remove them entirely. Of course, uh a lot of people do their shopping on mobile, so uh you'll need to fire up the desktop in Chrome with the browser, but uh if you're doing some serious shopping, probably makes a lot of sense. Pete Oxenham says it's beautiful. He desperat uh this little uh tweaking of your internet experience seems like the good news. find says Chinese airdroppers deserve to make a living too. The funny thing is I don't think they're airdroppers. They're making the actual products.

Uh yeah, they're manufacturers.

Drop shippers. Well, they're Yeah. What is drop shipping? Drop shipping is where you're using another manufacturer. Yeah.

You're not even necessarily even holding

this straight from the factory for sure. Um

Yeah. And I I respect I respect the the hustle. I just um I find that a lot of these products I end up, you know, not keeping around very long.

Yeah, I love this because I imagine if you get a little bit of a community on here, um it will automatically hide or dim or gray out the brands that are suspected to be slop or or junk uh or knockoffs, but uh you can click on an individual brand and say, "Trust this brand. This was a false positive." uh you can block this brand or you can dismiss for this particular item, maybe it's fine. You can report it as a real brand. Um so they're going to be able to collect all of that information across the user base and then merge that together. So the system should get smarter over time, I imagine, but uh who knows how long Amazon allows this to go on. Uh, I imagine that the margins on some of these sloppier brands are potentially better and so there might be a financial incentive to uh prevent this type of uh plugin from running roughshod all over Amazon.com. But at least for now, you can go and enjoy it and take it for a spin at knockoff.shopping. Amazon without the knockoffs filters out the trademark squat pseudo brands, the SZHLUX's and horse sudis. There's some weird brand names. Very, very weird brand names. I'm surprised they don't come up with a normal name. Like, if you're going to be a like a sketchy drop shipper with a knockoff product, it's pretty easy to go to an LLM and say like,

why not just be the the silverware company of China?

Well, that or you know, dog beds. Here, the examples are Casper and Carheart. Come up another term.

Buddy, buddy. The buddy.