Gary Vaynerchuk on collectibles eating contemporary art, pickleball's Anna Leigh Waters, and the generational run at 50

Speaker 1: What a great crossover. You'll love to see it. Well, we have Gary Vaynerchuk, creator Vee friends back on the show. Third time. Love catching up with Gary v. We'll go all over the place. Creator economy, AI, open source, building stuff. How are doing, Gary? What's up? Gary is.

Speaker 2: Men. Man? Men. Man. Man. What's happening? Okay.

Speaker 1: I wanna I wanna start with unless you have something to kick right off with, I wanna start with something. I like, I've been seeing these these videos of you from, like, years and years ago with just these, like, crazy, crazy accurate calls about the future. What what victory lap do you like to take the most? Like like, what what's the one call when you think back where you're like, damn. I really nailed that one.

Speaker 7: Social, like if I'm being honest, like, no, it's like, it's crazy. Too bad I wasn't making the videos back then. Like just my complete conviction on Facebook and Twitter completely unearthing and changing the world. Yeah. No, it's ironic timing. I met with someone today. I haven't talked to like twelve, thirteen years, retired gentleman. I met him early on. He's like, it's crazy how much you believed in that stuff and how dismissive we all were. But there's, you know, I'd listen, the only one of the few things I really do well in business is I don't let my audacity or my current financial situation or what I would like to happen financially dictate my observations of the consumer. I don't think I'm smarter than anyone or have a bigger knack. I think you have Now let me give some flowers to you boys. You have some of the greatest people on here, right? You guys have crushed. You've also gotten much better at your actual job in interviewing. Because you know, I'm a day one with you guys. So I just want give some flowers. You guys are getting better and better. Yeah. All these brilliant people you have, it's not that I know it better or I don't know it better. It's that I'm willing to completely change course of what I think is working for me. Or I'm willing to lose all my money to be historically correct. I'm not talking about things that I want to happen for my financial interest. Yeah. I'm talking about what consumers are actually doing.

Speaker 1: Do you think you were more bullish Well, and the other thing is that there's than like the actual platforms? Like because I guess like when I look back at some of those calls about, like, the pivot away from the there's this one where you're, like, looking at the newspaper and you're like, nobody's gonna use the newspaper. They're just gonna get their news online from other people, and it's, a very accurate prediction. But but it but it's, like, that distinctly wasn't coming from, like Mark Zuckerberg in 2008. He was just saying like, I built this cool website. Like it's fun. Yeah. Like, I'm connecting the world. Yeah. It was connection. When I, you know, I think that I

Speaker 7: know when you go read Crush It, the first book I wrote, I wrote in 2008 also I in that am fully predicting and you guys know this we've talked off. Like I predict like literally there's parts of the book that talk about what you guys are doing right now. Yeah.

Speaker 1: Yeah. No. Was super early live streaming too.

Speaker 7: Yeah. And don't forget, we just came out of Friendster and Myspace failing. Yeah. So my thesis wasn't necessarily, now look, I thought Mark was generational because I'd spent some time with him and like, I ended up being very right about that. And I thought Twitter was incredibly unique. So I was bullish on those platforms, but I was incredibly agnostic to your point. I was, whether it was called Facebook or Twitter, or the many things that failed along the way, social cam, peach, vine, you know, like LinkedIn or YouTube or Twitch or Tik Tok. It didn't matter apps that connected people on top of the internet. I knew had to win because of the network effect of scale and no gatekeeper in between. You think you two handsome young bozos would have gotten on CNBC? You would have had to wait. Yeah. But I knew that you could just do it. And then it's like sports.

Speaker 1: I love the word bozo.

Speaker 2: It's like I like football. Underrated. Underrated. It's so good. It's not

Speaker 1: it's like only slightly derogatory, but it's like totally not a bad I do identify as a bit of a It's like a great word. Yeah. It's a great word.

Speaker 7: You know, you guys have become very influential and definitely the people watching are very influential. Can we all collectively put our hands in the pot and I'll bring bozo back? It would be really enjoyable. It's bozo time.

Speaker 2: Golden retrievers are kind of bozos. Lovable. No. No. No. We have we're talking about golden retriever mode. Yeah. Yeah. But, yeah, better distillation. Jordy, sorry. Cut you off. What were you gonna ask? Well, yeah. I think I think what was interesting about your call is you were bullish on the platforms, but the take wasn't just you should invest in Facebook. It was like, you should just put stuff out every single day and you've been remarkably consistent with that. Yeah.

Speaker 7: Yeah. And it was real for three guys like us that could go from zero notoriety to a lot and literally the most famous people in the world right now, you know, at least a third of them are either streamers or purely on social. They have no television. They have no, you know, theatrical.

Speaker 2: They have no other platforms. Yeah, TV is now coming to them and saying, Hey, could we work something out? You clearly have demand for your content. We want to get it on our I

Speaker 7: started a company a couple of years ago called Vayner Watt, W A T T. It's a TV production company and we were bombarded by the distributors for me to get access to the Stephen Bartlett's or the Horbose's or the Cody Sanchez's or the, it's all here. And what's crazy is like YouTube, for example. Right? There's 900

Speaker 1: genres that should be doing what you're doing right now. Then we just talked to some folks who are doing this show for Europe specifically. And there's one that's for car dealers and there's one for crypto, and there's a whole bunch of different sort of, like and it's not even like we're the first livestreamers, obviously. We just took them. Still, the funny you know the craziest the craziest thing? No one has

Speaker 2: done TBPN for the market open. Like, you're in New York. Yeah. You're in New York. You start at I know someone that's working on it. Yeah. We know we know we know a couple of people, but the fact that we're eighteen months in and no one saw what we're doing, we go live at eleven Pacific. So So we're going live at noon. The market has been open.

Speaker 7: Which an indication of your laziness. You guys shouldn't wake up for a pandemic.

Speaker 2: Do wake up early, but we do a team workout. And it's

Speaker 1: more an indication of our our fascination with private markets versus public markets and and, like, longer term, less quarter by quarter, less day by day market moves and more, twelve to eighteen month fundraising cycles for private technology companies. And so I think that my natural interest is in the private markets and the earlier stage technology. So if I was trying to cover, you know, the day by day in the market, what oil's doing and how that's affecting, you know, GE and Boeing. Would just be a little bit less sharp than if I'm talking about, you know That makes sense. And honestly, that's what, you know, back to crush it back to you guys, back to all of this, what you're already like the whole theme of this interview.

Speaker 7: The fact that people that are watching that are deeply sports, like you the the TPN for sports talent like you guys is is ESPN's biggest nightmare.

Speaker 1: Well, they already sort of have it, right? Isn't Pat Really have

Speaker 2: Of course. Of course. Mean But they have to pay him like 60,000,000 a year. They do. And Pat

Speaker 7: had to be lucky enough of all the serendipity that led led to that. There are 913 Pat McAfee's. And I mean, and Pat's incredibly charismatic and talented. You guys are as well, but the long tail of knowledgeable or charismatic individuals is quite long. Now everyone has a different upside, right? Like, somebody could replicate this exact show. Yeah. And if they're really just much sharper and more entertaining, they will take market share. Yeah. That's just how it works. Well, other thing about sports versus

Speaker 2: business that's interesting is like sports, there's so many people that played sports, whether it's college or professionally, and then they stopped being able to play at that level and they're like, well, what's the best thing I should do? I should just talk about the game that I love. Whereas in business, you don't get to a point where you're better at talking about it necessarily than doing it. There's a lot of people that

Speaker 7: could That's so well said. And there's another thing. I just turned 50 and like literally this morning, like no bullshit. I'm like, am I starting to enter my prime?

Speaker 3: Like as a property. That's such a great philosophy.

Speaker 1: You're just like, I'm having whatever the inverse of a midlife crisis is, that's me.

Speaker 2: You know what's funny? Wait, is the generational run just beginning? No,

Speaker 7: I love it. Man, I really like, and it's funny and I have a funny feeling, especially given the incredible nature of your audience. I think when that was just delivered a few minutes ago, there's just a lot of people that really understand it because you know, my whole life and probably many others watching it, you wish you were an athlete, but if you were an entrepreneur, you kind of realize at 30, you're like, wait a minute, if I was an athlete and I was great, I'd be kind of wrapping it up or like thinking about post and I own a large sports agency. My brother and I own a very large sports agency now called Vayner Sports. You know, I feel for these kids what they were meant to do. They're 35 years old. And they're like, what do I do with my, you know, like just like really intense I truly,

Speaker 2: I feel so blessed to have always been obsessed with business. Like, I never I never came close I, you know, I got very into surfing, but I never liked surfing as much as business. Yeah. And being having a love for something that you can do for a lifetime. Even more so people say like, oh, you should play tennis because you can play it, you know you know, basically indefinitely. But it's like, well, you can you can do deals for truly for life. That's a good segue. Yeah. This is what we we always we always bring up Gotta segue away. We we we sorry. One one second. We we always we always bring up Warren Buffett and Charlie Munger. It's like the greatest the greatest run of that career happened from, like, 50 to '90. It's like that's But so wasn't it more like 70 to 90 or like 80? Was.

Speaker 7: It was like 60, like that's right. So segue, you just brought up tennis. I've done incredibly well. I think this is important for a lot of people. Again, I'm always thinking about the audience. Alternative sports league investing. I think you guys, I think there's some more fun stuff you guys could be doing about that. It's gone really well for me. Yeah, Alexis, we had Alexis on. He has the

Speaker 2: running league, which is cool. Had the the founder of enhanced games on.

Speaker 1: Yep. Yeah. There's some article in the journal today. Is Padel the next pickleball?

Speaker 7: Right. So pickle was a huge win for me. Right? I bought a team for 500,000 pre COVID. They're trading at 16,000,000 right now in our major league pickleball league. Wow. Right? So do people watch pickleball? Yes. That's why I invest. So I have a little bit of a secret of why I think I'm doing well because I'm doing well with this Wiffleball league that is starting to get some juice. We got some great owners in that. Let's go. Wiffleball boys. That's good. I have one little advantage. It's back to this and we've had some meetings off camera and you guys know I'm like pretty in the weeds with like how communication and marketing works. The reason I invested in pickle is pickle highlights even seven years ago, massively over indexed on social.

Speaker 1: Oh sure. Yeah.

Speaker 2: Right? Like Yeah. But the thing is I do wonder if that's so Dana White has the slap fighting league. Yes. Forget what it's called. And that's something that does incredibly well on social, but I don't know anyone, even hardcore MMA fans. It's like, can't wait for the card this weekend. Yep. I'm gonna watch live. Two things. Two things. One

Speaker 7: ish on incredibly well on social. You have to, you know, when you because I've looked at that as well. And a lot of it is driven by the TKO machine much more than, you know, the organic nature of what I was And seeing somebody that's about to get hit in the face is like naturally scroll stopping. Even if it's not a good perspective. There's also something that people don't realize about sports that matters if you're going to watch it, which is your capacity to participate in it. Yeah. Right? People, a lot when people try to zing pickleball, they're like, yeah, everyone's playing it, but is it a business? And I was like, literally those are the articles that were written about tennis and golf fifty, sixty, seventy, eighty years ago. It's like, it's funny, by the way, back to your first question. The other thing I do pretty well that I hope other people do. So I'm saying it out loud is I really use history along with paying attention to people. So for example, the biggest sports in America in the twenties and thirties were horse racing, boxing and baseball. Those sports were very good on radio but football is not a great radio sport. Interesting. Football exploded with the television. If you look at the explosion of the football, it came along with television. And so back to streaming what you guys are doing right now. One of the reasons I'm invested in the sailing league, slam ball, pickleball,

Speaker 1: wiffle ball. What's slam ball? Slam balls, It's amazing. You don't know what No, dodge ball and trampoline. No, no, no, basketball. No, With trampoline so everyone can dunk and do like bath flips and stuff. It's crazy.

Speaker 7: All right, I got one. The reason I did it was I knew I didn't need, just like you guys didn't need CNBC to be like, you're the right on air talent. All these alternative leagues do not need ESPN or Fox Sports to say yes. People can see this stuff through these platforms and that's gonna continue in an AR, VR. Like we're going into an incredible era of opportunity and meritocracy.

Speaker 2: Yeah. Real quick. What was your reaction to the World Cup? Do you think that flopping will and flopping culture will forever prevent America from actually getting into do you think that's a bottleneck to No.

Speaker 7: That's not a bottle. Americans are hypocrites. We love basketball. SGA is the greatest flopper of all time.

Speaker 2: I haven't watched enough basketball to have even seen SGA flop, but I feel like in Europe, they appreciate the the drama and that it's almost like the the acting of it all. But then you watch the replay and and it's like, you know, Americans that are used to watching, you know, some corn fed lineback er run through a guy and the guy just gets up instantly. You know, it's hard to then go watch somebody flop and completely I fake an

Speaker 7: think that soccer players at this point have this incredible four to 7% Academy Award like acting capabilities that probably piss people off. But I agree with you. I'll use football because football is a sport that people hate when they first see it. And then they become infatuated with it because it stops and starts and stops and starts. Especially the world immigrants coming to The US when they're used to soccer, which is flowing, they hate it. And then inevitably within a decade, they love it because you start falling in love with all the little nuances. And I would say for Americans, the nuance of flopping is annoying especially with the NBA. It's been a big topic by the way. So I think especially this season. So I think some of that energy came to it, but look, I mean, I'm a little older than you guys. Everybody who's over 50 knows this. The strides that America has made in its interest in football, AKA soccer over the last thirty years is profound FIFA. The video game had a huge impact. Being able to watch the premier league in America on Saturday mornings had a huge impact. It's a great sport and I already am excited for the next one. What about the intersection of technology

Speaker 2: and a game like soccer? I grew up playing soccer, refing soccer. I've refed. That was like, you know, that was I would spend my weekends when I was 12. I'd ref like 20 soccer games because they didn't cap it. Like, there was no, like, you can only work eight hours. It was like, you can ref as many games as you want because there was a shortage. So I'd ref like insane number of games in a day. And and watching the World Cup, and again, I'm a super casual viewer. I hadn't been watching soccer prior to the World Cup, but it was fun to kind of catch up on it. Like, you know, there'd be an offside call and or or maybe there wasn't a call, and then they'd run the tape and they'd figured out that the guy's hand, you know, elbow was slightly over the line and they'd call it and they'd take the goal back and that that to me, like, part of part of the part of, like, what makes the sport great is there's just players that can finesse a situation and just be right on that line so a ref couldn't possibly call it. And then to have a machine being like, you know, now you can't you you could beat the ref, but not the machine. I think look. I think this like marketing. This I'll make this valuable to the audience who does not like sports.

Speaker 1: This is Slamball, by way. Slam I thought

Speaker 2: those were the Chinese robots first. No.

Speaker 1: These are the now we're watching slam ball best hits. Look at this. Yeah. This is Oh. Look at this. Oh. Alright.

Speaker 2: Alright. I guess I like this. I can get behind this. It's so insane.

Speaker 7: It's insane.

Speaker 2: Is this made to look like it was shot on VHS? What's going on here? Is this an older video? Oh, okay. So it's been around for a while. This talks a little bit more

Speaker 7: Oh god. I'll I'll say I'll answer you like this to make it a little business terms hopefully help some people's marketing. There's a lot of people watching right now that become too one dimensional math performance marketers. In fact, you boys were one of my favorite executions to watch from afar. Cause you guys played like me, you sell more on brand than on math. You guys were getting brand deals that were completely inappropriate because you sold on value, not on metrics.

Speaker 2: Yeah.

Speaker 7: I think that that's how I think about technology and sports. If we get all the way to full AI robots and everything's a 100% black and white, I think the league's going to learn pretty quickly that we as humans need a little romance, need a little gray, not black and white, need a little of a balance. And so just like I wish in political terms that everyone was purple instead of this garbage red and blue we're in with the sports and technology and replay. If they can find purple, I think it's great. When they go too red or too blue, I think it's a problem. Yeah, even in formula

Speaker 2: one, there's, you know, the drivers are having issues right now because there's AI is deciding how much, you know, and how much power to, and they're all just getting angry because they're like, am I losing because I'm not as fast as my opponent or is my, is the AI running on my car just not as dialed?

Speaker 7: It's all these analogies. It's like, is dinner fun without the sky dish and amuse bouche and dessert? Like when we get so binary, we all want a little romance. We need a little romance. Okay, one more potential league.

Speaker 2: I want you to run this down and let us know next time you're on what you find. But I have a theory that when every car on the road is autonomous, that, like, driving on the track is gonna have a resurgence in popularity because people are gonna be, you know, it's so It's so romantic. There's so much great history around racing. Person Yeah, hit me with the counter. But I have a theory that like, things like net like there's something like a slam slam ball or whatever it is for driving. And that's what's the launch. It's just like demolition derby. No. It's something like rallying I was driving yesterday, was driving a I was driving a dune buggy. I I was like On a trampoline? My buddy. And we were like we were laughing. It was so much fun. We're tripping around in quarters. Yeah. It's a more dynamic.

Speaker 7: Counter is, I don't know if you know this, but we used to ride horses before the Oh, yeah. And I don't know if you know, there's something called horse racing. Yeah. Is pretty out there. And so the counter would be that we kind of just lived it with horses and horse racing. But the counter to my counter is what you said, which is I actually think horse racing could be massive in this country if they put a contemporary flare on it. What UFC showed is

Speaker 1: like, it was an evolution of boxing with more Oh, interesting. Yeah. You want like rally horse racing. Sort of like UFC meets the Kentucky Derby. Like you can punch the other jockeys.

Speaker 7: Or what about none of that? And it's more about storytelling? What about Yes, A drive to survive that type of thing. Yeah. Like even when we're watching an actual horse race on a Saturday, that's not the Kentucky Derby. Like if you turned it on and the bottom of the screen was actually a mic version of every jockey and you're learning like we want layers. We want layers. We want stories. We want to get captivated. Everything is about that in every aspect of life. With two jockeys getting up in each other's faces and thrown down after a run. You guys are looking violent today. Okay,

Speaker 2: here's a hard hitting question. You think Big Boogie turned it down or was he capping? Oh, that was a good question. Do you think he he potentially because we were trying to do that. John did the math and he said that if he was going to dental school for a decade and he had a bunch of dependents, it's possible the total package could have been in the $10,000,000 range. But you cover NIL stuff a lot more. True.

Speaker 7: You'll appreciate this. This is one of the rare moments where I get to do this And I always look for it. So thank you, man. I'm going to clip this. The answer is, I don't know. I've just not paid enough attention. I've been a little bit of a bubble. I'm very in, I'm in a very weird place right now. I've been in a seven to ten week cocoon around the collectibles industry becoming the collecting, becoming the next lifestyle genre. Yeah. And so like my consumption of anything happening in pop culture is at an all time low the last Sure. Two because I've been in the lab, like in the lab on this thesis that I've been on for about eight years that I think is about to completely blow the roofs off of. Like for example, me give you, for instance, to give you even more color. Again, always try to think about how to bring value to this smart show. We've started at VaynerMedia, a collectibles marketing division, just like Coca Cola started a sports marketing division when the Olympics were getting important as a driver to consumption. I believe in ten years, every fortune 500 consumable product, apparel, CPG will have a collectibles marketing strategy. I don't know if you guys saw lines around the door at Popeyes chicken for the one piece collectible. People flooding to a Dodgers game to get the one piece collectible. I think that in differentiation in an AEO, GEO, know, agentic commerce world differentiation around collectibles and community get people to stop their normal pattern of what they're just reordering because they want to buy a deodorant that has a collectible of their favorite. I just see collectibles eating up because of what it means for community and analog

Speaker 2: and value and investment. Yeah, and AI creates like insane, is going to continue to create insane abundance. Like, one example is everyone

Speaker 1: everyone can have a SaaS product now. You can make it. Everyone will. Everyone will. What's the chain Everyone who wants to go ahead, brother. What's the chain from people are playing a sport? Is it watchable? Then it becomes a a sport with teams professional. You identified some of the translation effects like, you know, is anybody is anybody gonna watch golf? Sure. A lot of people play it, but will people watch it? Obviously, the answer was yes. And that was true for football before there was a league and there was TV and the Super Bowl. Right? People were just playing it. By the way, just fun because I'm just nerding out. Please. Like everyone said there would never be a professional football league. That football was always good in college. Yep. In Notre Dame, the twenties, the thirties.

Speaker 7: Yeah. Like smart people that come on every this one and shit. Like those people back in the forties and fifties were like, there will never be professional football. Yes. But at the same time, there are sports

Speaker 1: that are played by lots of people. I'm thinking of like running and running is not a massive there's not the Super Bowl of running even though millions and millions of Americans go jogging and they participate in the sport. There's something special about competitive

Speaker 7: football that makes it the Super Bowl, right? Super Bowl is very special, but like, you know, the New York City Marathon Yeah. Is a very cultural event with good ratings. Yeah. You know, I think we're in the era where an entrepreneur watching this show right now is like, fuck it, I'm making a running league and it might hit. Yeah. So then talk to me about the translation layer from

Speaker 1: there's a sport that a lot of people are playing. If it's watchable, it becomes a big national sport with professional teams that we're all watching. At what point does it become is there a collectible culture around it? Because, we're just in this early stages of, like, pickleball has been played by a lot of people. It's now starting to be watched by people as you mentioned. When will people be collecting pickleball Yeah.

Speaker 7: Production team seems really capable based on what I just saw. Yeah. Can the production team before I leave in the next three or four minutes put up eBay, type in Anna Leigh Waters. Leigh is L E I G H, Anna, A N N A space Leigh, L E I G H space waters. Then enter on eBay, and then go to completed and sold items, and then sorted by most valuable. If the team can do this,

Speaker 1: what you This is a great challenge for the team. We'd love to trying to move some Anna Lee Waters merch right now. You're like, and then Zero. Click purchase. Yep. And then click check. I'm kidding. But she is the star of our team. Okay. And we do rep at Vayner Sports.

Speaker 7: She's my And there's For me, she was our Joe Namath. She is our Larry Bird. Like, look at this. Here we go. Now hit on the left side, on the left side hit completed

Speaker 2: and sold. Yeah. Real eBay ball knowers. It's Dylan on our team. Yeah. Big collector.

Speaker 7: Nope. No. No. All the way down. I'm very hardcore. I'm very in the dirt on collectible culture. They're completed sold.

Speaker 1: Where are we going?

Speaker 2: Hunting around for Anna Lee Waters. Oh, show us this. Show us this. Log in. Show us the password. No. So so Dylan on the on our team already got there. There we go. And he's seeing Share a screenshot. Anna Lee Waters rookie autograph cards going for $8,000 $5,000 thousand

Speaker 3: I would Woah. Argue

Speaker 6: We've

Speaker 7: done a very good job with Anna Lee. We've made her famous. She's on Valant. She's on cabee. She's the face of the sport. Ryan Harwood at Vayner Sports deserves We've a lot of crushed with her. She's the best player in the world. Pickleball is the only sport where a female can be the best. She's the best player in the sport, including the men. Wow. Because, you know, that's what's interesting about pickleball. 80 year old grandmas are whipping 19 year old grandsons in pickleball. It's a different kind of sport. Anyway There is another sport

Speaker 1: where women outperform men. Certain equestrian Drissauce. In the Olympics. Drissauce.

Speaker 7: I'm sure there's others, but this is one that You people could see eight to 5,000. And I will tell you 99% of the audience and everyone on Twitter right now, hit me up Gary V E E and answer this. 99% of the audience right now has never heard of her in their lives. So it doesn't take a lot to get to collectible. These collectibles are niche, are tribals, right? Look what happened with Comic Con. 50 guys in a weird hotel in San Diego, right? In 1976 to now this last weekend, millions of people go into San Diego and it's a cultural phenomenon. Crazy. So collectibles is when it flips over to pop culture. I would argue that athletes that are the most valuable are more pop culture than people realize. They're more superheroes than people realize. And when you're building a league, whether it's Conor McGregor and Ronda Rousey, whether it's Michael Jordan, Larry Bird, Steph Curry today, like you need a superhero. Joe Namath was the superhero for the NFL early on. He became one of the most famous people in the world. Jets had a huge upset in Super Bowl three and football was on its way. Mhmm.

Speaker 2: Business collectibles. Where do you think it's going? Saw Jensen Jack go for about 1,000,000. That was for charity for a friend Justin Mares. His grants that he does. I believe collectibles

Speaker 7: I believe collectibles have eaten up the pop culture energy of what young 20 year olds would do with public stocks. So instead of buying 50 shares of Nike, like my generation did, they're going to go buy a collectible. I think it's completely eaten up the oxygen of contemporary art. So you guys, especially after your nice transaction, continue to hang around people of wealth at a young age, your contemporaries, people in their thirties, forties, fifties, only twenty five years ago, thirty years ago are buying the hottest contemporary artists to put the art in the house. Much of that money is now going into a $100,000 million dollar collectibles. Obviously Michael Rubin sitting on the top of the tops empire with all his cultural relevance has brought an incredible amount of pop culture energy to it. And kids, people forget trading cards are a hundred years of collectability now. This has been a very long term asset class, but the numbers are just out of control. You see Oleary wearing this, you know, even for you guys that are young, definitely people in my generation, people that collected cards as teenagers in the eighties and nineties were nerdy. People collecting cards are now cool. And once that happens, it gets really different really fast. And we're on that other side. And so you'll see collect, you know, watches.

Speaker 1: I want to know what's on I your wasn't even I was right. There you go. Look at me. Yeah. How long were Are going to the national?

Speaker 7: Of course. Leaving tomorrow. Break it down. Be for I'm late. Let me just make this so I can clip it in nine years. I am building the next Disney Pokemon marble all in everyone's face. It's called Be Friends. And because I have 13 different other jobs, no one sees it. And I don't speak about it that often, but building the IT business during this AI era is gonna end up being one of my savviest moves.

Speaker 2: Yeah. And the generational run is just beginning. I love it. Clip that. Clip that in a decade. Clip that in five decades.

Speaker 1: I mean, I can 99,

Speaker 7: 100. Seeking man. Thanks

Speaker 2: so much, Sean. Great to great to catch up. Always great, man. Always.

Speaker 7: Let me know if I can help you. We'll talk to Good with The National. Goodbye. Cheers.