Should Salesforce rebrand as Salesforce Slack? Mark Benioff floats the idea and Twitter votes no

Mark Benioff floated the idea of rebranding Salesforce as "Salesforce Slack" in a video that circulated this week, but the market rejected it decisively. A poll showed 68% of voters saying no to the combined name, and the hosts offered some reasons why.

The core problem is simple: Salesforce is already an iconic brand. It's forceful, memorable, and owns its market. Adding Slack—which contributes less than $2.5 billion in revenue against Salesforce's $40 billion-plus total—muddies the identity rather than sharpening it. The name itself is unwieldy. "Slack Force" might compress it slightly, but the hosts seemed to agree that keeping Salesforce classic was the safer play.

The deeper issue is that Salesforce's marketing has struggled to stay current. Matthew McConaughey was iconic, but that era is aging out. The hosts noted that a recent MrBeast commercial feels equally misaligned—his audience doesn't overlap with enterprise software buyers. A refresh targeting younger audiences (Timothée Chalamet, Jacob Elordi) might help the brand feel less "boomer coded," but that's a marketing problem, not a naming one.

One host joked that rebranding the whole thing to "Benioff and Co." might work better than diluting the Salesforce name. The conversation stayed light, but the through-line was clear: Slack's value to the business doesn't justify erasing a 20-year-old brand identity.