Morgan & Morgan commits $1B to AI over a decade, plans to sell its legal AI platform to rival firms

Morgan & Morgan, the nation's largest personal injury law firm, is committing $1 billion to AI over the next decade and plans to sell its proprietary legal platform to rival firms starting late 2027.

The Orlando-based firm has already spent $300 million on tech and AI since 2021 to build an in-house agentic platform called MX2. The new commitment covers Brooklyn-based production and tech operations including personnel, platforms, and software. Founder John Morgan said the endeavor would be self-funded, though he has expressed interest in outside investment.

MX2 automates workflows that typically require lawyer initiation. The system pulls medical records, retrieves police reports, generates demand letters, and tracks case patterns across the firm's national caseload without manual intervention at each step. For personal injury work—heavy in document retrieval, lead scoring, and routine correspondence—this automation layer addresses obvious operational friction.

The firm will license MX2 to other law firms by invitation only beginning in late 2027, positioning Morgan & Morgan as both a legal practice and a technology vendor at a moment when the broader legal industry is racing to build or acquire AI capabilities. Kirkland & Ellis, the world's largest firm by revenue, committed $500 million to build a proprietary platform in May. Latham & Watkins purchased NVIDIA GPU servers and leased private space over the past three years. Goodwin Proctor set aside $25 million annually for AI.

The timing gap between now and late 2027 leaves open questions about what MX2's capabilities will look like relative to frontier models by then. Speakers note uncertainty around how much competitive advantage Morgan & Morgan will retain from its own model versus relying on third-party frontier models with embedded legal capabilities—though building workflows tailored to the firm's operations and data likely justifies the investment.