BoomPop acquired by Navan to become its corporate events and offsites product

Navan has acquired BoomPop, the corporate events and offsites planning platform, integrating it fully into Navan's core product and sales organization rather than running it as a standalone unit.

“Healey Cypher: 'The big news is BoomPop has officially joined Navan. We are acquired by Navan.' On the rationale: 'Navan customers are saying, hey, this is insanely helpful to have in one place. The acquisition became an absolute no-brainer for us.' Michael Sindicich: 'Our customers are pulling us into meetings and events big time — integrate the teams immediately, build the right products, and distribute to all our customers.'”

Healey Cypher, BoomPop's CEO, says the deal originated as a partnership before tipping into an acquisition. The deciding factor was customer pull: Navan clients were asking to book offsites, client summits, and incentive trips without leaving the platform. Michael Sindicich, Navan's CEO, says customers are pulling the company into meetings and events in a meaningful way, and the plan is to build the right products and distribute them across Navan's existing customer base immediately.

The integration is deep by design. BoomPop's sales team sits inside Navan's sales org, and its product team sits inside Navan's product org. Cypher frames this as a distribution play: BoomPop had a strong product but faced the same headwinds every VC-backed startup faces as distribution gets harder. Plugging into Navan's customer base removed that constraint overnight.

The strategic rationale rests on a broader bet that in-person is back. Cypher cites a study claiming in-person meetings are 34 times more effective than video calls, and points to AI companies as a signal: every major AI company, he says, works with Navan and is actively investing in travel managers and event planners.

No acquisition price was disclosed.