Range Rover launches new double-R logo mark to mixed reviews
Jul 18, 2025
Key Points
- Range Rover replaces its wordmark identity with a new double-R logo—one upright R paired with one inverted R—marking the brand's first standalone symbol after decades of relying on its written name.
- Social media users panned the debut design, comparing it to an eight, the letter B, the Airtable logo, and a robot, suggesting the rebrand is testing poorly on first impression.
- The strategic rationale for the change remains unclear, including whether the new mark will fully replace the wordmark or coexist with it.
Summary
Range Rover launched a new logo mark featuring a double-R design, one right-side-up R paired with one upside-down R, replacing its traditional wordmark identity. The move has drawn mixed and negative reactions on social media.
The new mark appears to be Range Rover's first branded symbol rather than a refresh of an existing one. Historically, the brand relied on its full name written across vehicles, a design choice that eventually became a template others adopted. Tesla used a similar approach with the Model 3 refresh. Without a standalone mark, Range Rover distinguished itself through wordmark prominence rather than iconography.
Reaction has been skeptical. Social media users compared the double-R to an eight, a B, and the Airtable logo. Some described it as resembling a robot with wheels and a head. The logo appears to be testing poorly on first impression in early online reception.
The timing and strategic intent behind the rebrand remain unclear. It is unknown whether this mark is meant to fully replace the wordmark or exist alongside it, or what business rationale prompted the change.