Orange Slice uses AI to identify which companies in your TAM need your product today — hits $53K MRR
Sep 10, 2025 with Vihaar Nandigala
Key Points
- Orange Slice reaches $53K MRR by scanning public data—company filings, blogs, executive activity—to pinpoint which accounts in a customer's TAM are ready to buy today.
- Founder Vihaar Nandigala, a JP Morgan banking alum, positions the product at the top of funnel, leaving sales execution to reps and avoiding the crowded outreach layer.
- The business runs at roughly 90% margins and operates with venture backing already closed.
Summary
Orange Slice is a B2B sales intelligence tool that scans internet data—company filings, blog posts, executive activity—to identify which accounts in a customer's TAM are most likely to need their product right now. Rather than blasting an entire addressable market, sales teams get a continuously updated signal pointing to who is ready today.
Founder Vihaar Nandigala, a JP Morgan investment banking alum, says Orange Slice has hit $53K MRR, implying roughly $636K annualized revenue with margins around 90%. The round is already closed.
The product tracks at both the company and executive level, pulling signals from whatever public data suggests purchase intent. Nandigala stays deliberately at the top of the funnel. The outreach and closing layer is overcrowded and increasingly spammy, so the defensible position is delivering the right lead at the right moment and leaving execution to the sales rep.
Nandigala's co-founder previously worked at Ramp, and Nandigala cites Ramp CEO Eric Glyman as someone he watches closely. His motivation is less inspiration than fear of mediocrity—a commercial instinct that predates the banking internship, evident even in origami ninja star sales on the school bus in elementary school.