Stripe launches agentic commerce protocol with OpenAI — buy products inside ChatGPT starting today

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We will bring in Jeff. It's time to t Ultradome. Jeff, how you doing? Whoa. Okay, we're purple. I'm seeing some announcement lighting. What's going on? We're here in New York.

We're finishing up uh some keynote practice for our event tomorrow, Stripe Touring, but I imagine you all want to talk about some uh Aentic Commerce today. It's looking wild in there. Uh yeah, give us I get excited enough about payments even without the neon lighting. Uh but uh better. Yeah. Uh yeah.

How uh give us the the actual news item? It it seems like Sam Alman just found out about Stripe recently and decided to do some sort of deal or something. of course like the companies go back a long way and so my my my question is like what's new about the relationship between the two companies today?

Yeah, really exciting. So, uh, today, uh, for the first time ever, you can purchase where you prompt, uh, and inside of chatbt, you're able to discover products as, uh, lots of people are already doing, but now you can buy from businesses right in the chat.

And so, we partnered uh, with uh, OpenAI to build this as well as a open standard agentic commerce protocol to help more businesses get going of selling aically. So, I'd love to get into all that. Yeah. name every product I can buy today.

Uh I mean give me an example because uh I can imagine there are products where uh the company wraps in a different uh you know content management system or order management system versus there are other companies where they sell stuff and it's really just Stripe and a website and so that makes a ton of sense.

So what's the wheelhouse customer interaction look like? Yeah.

So anytime uh you you you discover a product in chat GBT if that a seller is enabled on the agenda commerce protocol and is working with with open AAI you'll be able to purchase directly with any of the payment methods you've already saved with chat GBT for subscription or be able to add one and what's really interesting is you know one of the big unblocks here is how do you scale adding merchants to Aentic commerce and how do you scale accepting Aentic payments and we have two big announcements that are going to unblock those foundations.

One is the agent commerce protocol which is an open standard that we co-developed with OpenAI for businesses to make their checkouts agent viable, agent ready.

And so as a business you're used to, you know, first you're selling in the mall and then you're, you know, sold over the phone and then you sold at a website and now you're going to be able to express your checkout in a way that you want for agents to be able to initiate transactions.

And the second big thing is how do you actually move the money? How do you get the payment uh from the buyer and have it sent to the merchant for processing in a secure way?

Which is why we built this shared payment token API which lets businesses on Stripe and businesses that might be using another processor be able to process Agentic payments. And that those two things together are what really enable a launch like this.

uh getting more into the details if if for an e-commerce company in particular like where where does where's inventory managed is are you guys integrating I know Shopify had an announcement today too is that connected to this are these two totally different experiences like help me understand how like you know a specific company like an e-commerce brand is is going to uh can get started selling uh in online in in these LLMs.

Yeah. So, today's announcement for ChatBT uh has Etsy live. So, today rolling out this morning uh you'll be able to purchase from Etsy sellers directly in the chat and Shopify is coming soon in the same in the same program.

So, these are the first two merchant partners, the first two e-commerce platforms that are uh are working with chatbt to be able to sell agent sell agentically through their um LM system and and their consumer base. uh for merchants going forward.

You know, how do you at scale have a way to express your checkout as a merchant, as an e-commerce platform that isn't just um hey, have the agent like pretend to be on my site and uh click around to to do so. How do you have a a uh standard API system for scaling those merchant integrations?

And that's what the Agentic Commerce protocol is. It's a a way for any e-commerce platform, any business to be able to express their checkout in a way that an AI agent can then safely initiate the transaction. Um, and we think this is a big unlock for how to scale Judge Commerce.

The world has already had lots of product feeds. There are many atscale product feeds, but there isn't yet a way for a business to programmatically express their checkout in a way that they they can control um and have it be agent initiatable. How does the standard that you built differ from MCP? Is it related?

Is it compatible? Are these two separate paths in the tech tree? Yeah, we think that that that that uh the agent commerce protocol is specifically designed to help with initiating agentic checkouts online and it is it is dedicated to that type of commerce use case.

It shares a lot of the same principles of being open and LM first as MCP does for generic tool usage. But checkouts are complicated. They have all kinds of weird back and forths and coupons and SKs and inventory and payment failures and payment success. You need a dedicated specification.

And that's why we're so happy to partner with ChattBT with OpenAI to both build the standard but also have it be the way that they're going to scale uh their merchants. And so uh you can get started at commerce. dev. That URL happened to be available last week.

So u bought it and uh and that's and that's what we went went forward with. Uh h how did how does uh the Apple tax feature in all of this? It seems like I use JGP on my phone and Apple usually tries to take a cut if I buy something digital.

If I say Amazon physical goods historically have been exempt exempt, but if I'm buying a digital good, do you play nice with that? Like how do you see that all playing out?

Yeah, today today's launch is is focused on on physical goods and I think there's going to be a variety of ways that um these third parties third party services are a are able to charge in various ecosystems.

Um but today's launch works on web on iOS on Android and as rolling out to all uh US chat GBT consumers this morning. Very exciting. Do you think uh people are are underestimating how much of a shift this trend is going to be?

Because we were explaining before you got on earlier, if I can go on my phone and describe in plain English the exact type of product that I want, be served a number of options and in one click buy it, that's incredibly useful.

Even I I was giving the example of even uh browsing Amazon and trying to just find if I'm trying to find a uh the example I gave is like a paper towel holder.

This is personal for me because I I was uh I I bought a really cheap uh direct to factory paper, you know, direct from factory paper towel holder and I was just like just give me That's not the place to skimp. Yeah. Yeah. Yeah. Yeah. Exactly. You use it. You use it multiple times a day, right?

Um but but I I've always wanted almost a layer over Amazon to just just products that have existed or from or from brands that have existed for more than a hundred years, right?

And this is the kind of thing that you can describe of I want to buy a paper towel holder, but I want to buy it from a company that's over 100 years old, right? If they've been around for like it's like uh your your um your futuristic purchase is a I want the legacy provider. Yeah. It's a perfect combination.

I think I think it you're expressing what many of us are all feeling in our lives is which is the modality for discovery has completely changed and we expect that commerce to get closer and closer to intent and it's certainly having tested having worked on and tested this for the last uh many many months it feels extremely natural to to purchase where where you are discovering u my garage is full of things I bought from Etsy uh as we as we said over the over the over the last months Um, and this is just the beginning because with this type of foundational agentic commerce set of APIs and open standards, it's really unlock to both scale merchants, scale AI agents, scale all types of new um, consumer and business experiences.

And so I think it's very much just the beginning here, but we have, I think, unlocked, we hope, how to take these things from prototype to atscale production.

And I really encourage folks who are watching today to to uh look on chap GBT and try to um find something fun uh that you've always wanted to buy that might be have been on page 10,000 of your search engine but might be like right there uh as the LM really can can provide you very personalized um recommendations.

It's it's just very fun to on the- go buy in a tap in this kind of way. I love it. Uh well, thank you so much for stopping by and tons more questions uh I have but but probably stuff you can't even get into, but we'll have you on again soon to talk more. Congrats. Congratulations. We'll talk to you soon, Jeff.

Great to see you, Jeff. See y'all. And in the financial news, Etsy is up 15. 83% on the news. It's a 7. 42 billion company. Head over to public. com