Nimit Maru on Sava: agentic trust administration company targeting the modernization of irrevocable trusts
Dec 3, 2025 with Nimit Maru
Key Points
- Sava, an agentic trust administration company, is pursuing a Nevada charter to serve as independent trustee for irrevocable trusts, targeting families with low-to-mid single-digit millions in assets.
- The company positions attorneys and wealth managers as primary distribution channels, since families rely on professional advice to select trust administrators.
- Maru argues that AI-driven automation will collapse trust administration costs and expand the market downward, mirroring how Stripe Atlas dropped incorporation fees from roughly $50,000 to $500.
Summary
Nimit Maru is building Sava, an agentic trust administration company pursuing a Nevada charter to serve as an independent trustee for irrevocable trusts. The company sits downstream of trust drafting — attorneys, wealth managers, and legal-tech platforms create the trust documents, then hand administration to Sava. That makes attorneys and wealth managers the primary customer acquisition channel, since most families rely on professional advice to select a trust company in the first place.
The current addressable user is someone with low-to-mid single-digit millions in assets who wants to establish an irrevocable trust. Revocable trusts, Maru notes, can make sense at nearly any asset level once someone owns property, but Sava's product today is squarely aimed at the more complex irrevocable structure.
The core argument is that trusts are both underrated and underutilized, largely because the administration process is cumbersome and expensive. Maru draws a direct parallel to how Stripe Atlas collapsed the cost of incorporating a startup from roughly $50,000 in fees around 2005 to $500 today, with the result that more founders simply started companies. The same dynamic, he argues, should play out in trust administration as AI tooling improves: lower friction expands the market downward to people who currently sit just below the threshold where trusts make economic sense.
Maru is a repeat YC founder — his previous company, Yelphi, started as a telemedicine platform in the Summer 2012 batch before pivoting to coding and tech education, which he eventually sold a decade later.