Amble launches electric golf cart designed for hospitality and street use — 1,000 preorders in three days

Julian Hoenig | Co-founder & Chief Design Officer, Amble

Amble is building a premium electric low-speed vehicle aimed squarely at the gap between the battered commercial golf cart and the six-figure open-top sports car. The company picked up over 1,000 preorders in its first three days, the majority from the US, before a single vehicle has shipped.

Origin

The company started with a request from Hoenig's co-founder, Jose, who owns Barrocal, a hotel in Portugal's Alentejo region, and wanted a mobility solution that matched the design standard of his property. Hoenig concluded nothing on the market did. The pivot to a broader business came when they realized street-legal low-speed vehicles could unlock a consumer market alongside hospitality.

“If one hotel wants this, probably more hotels want it too. But also, if you make it street legal, you open up a whole new customer base. We really started from the ground up — it's wider, has bigger wheels, individual suspension. One of our head engineers actually comes from Formula One. After three days we have already over a thousand preorders, and a lot from the US.”

Product

Amble's vehicle is meaningfully larger than a standard golf cart — wider, with bigger wheels and individual suspension. The motor delivers roughly three times the power of a typical golf cart, enough to climb a 25-degree incline at full load. On the technology side, Hoenig deliberately avoided built-in screens. The vehicle ships with a single, cleanly designed front display and a USB-C port for your phone, on the logic that embedded infotainment ages faster than the vehicle itself.

Hoenig's background shapes the product directly. He spent eight years at Audi and a year at Lamborghini, then a decade in Jony Ive's team at Apple. The prototype went straight to a drivable unit rather than the conventional series of scale models, which he credits for compressing development time.

Roadmap

Engineering for manufacturing is roughly 90% complete. Amble plans to begin production by end of 2025, with deliveries starting in 2027 — initially to hospitality clients only, including properties like Amangiri. Street-legal certification adds roughly another six months, pushing consumer deliveries to 2028.

The hospitality-first sequencing is partly strategic. Letting guests encounter the vehicle at a top-tier resort before buying one personally is a logical brand funnel, and Hoenig clearly sees the consumer side as the larger long-term business given where the preorder volume is already landing.

Pricing puts the vehicle well within reach compared to the alternatives the hosts describe — the Moke, a doorless Ferrari Lucia — and it's available for preorder at driveamble.com.