Amble launches electric golf cart designed for hospitality and street use — 1,000 preorders in three days

Anyway, uh thank you so much for taking the time. Really fun chat and we'll talk. My pleasure.

Have a good rest of Thank you so much.

Bye. Let me tell you about public investing for those that take it seriously. Stocks, options, bond, crypto, treasuries, and more with great customer service. Our next guest is in the waiting room. And we have Julian Honik from Amble. He's the co-founder and chief design officer. Julian, welcome to the show. Round of applause. Round of applause.

Hi guys.

We're very excited to have you. We very much enjoyed digging into the images of the new vehicle. Would love to

I view you as an angel sent from heaven to make my dream motor vehicle.

You saw the Ferrari Luche and just snapped and said I there has a different way.

Enough. It's time to make something

beautiful.

Actually, take us back. Tell us how you how you got here. Little bit of your history and then uh some brief history on the company would be a great place to start.

Yeah. Well, first of all, thanks for having me. Super excited.

Yes.

Um, how did it start? I mean, it started with a pretty simple conversation with with me and my friend Jose who is the co-founder, one of the co-founders.

And he has this beautiful hotel in Portugal in Alentasjo called Barocal. and it's it's really beautiful. And he's building a second one on the coast with with directly on the coastline in the dunes. And he asked me, do you know of any good mobility solution or golf carts for for for my resort where everything is designed perfectly? And then, you know, I did some research before and I said, I think there's nothing that really, you know, fits your standard you have you have in in the resort. And we said, well, let's for fun, let's let's do something on let's design something for you. And this this this little idea became reality because we realized if one hotel wants this, probably more hotels want too. But also if you make it street legal, you open up a whole new customer base, right? And I I lived in in Pasadena. I lived in LA. So I

You lived in Pasadena, California.

You got a res right here.

I live there currently. I was born there, raised. That's amazing. I And I

I went to Art Center. I mean, you're sure you know Art Center.

Yeah. Yeah. Yeah. Yeah. I I live very close to there and I sent this to a friend who lives also in that area. Uh because we've been talking he's we were talking about like can you get a golf cart in this area? Probably not. I was asking Chachi BT like how much trouble will I get in if I have a golf cart and and he saw a golf cart and was like I think it's just an unlicensed golf cart. I think somebody's just bending the rules. And then I sent him the amble immediately because I was like this is what we've been talking about. So I I fully expect these to take over Pasadena. Um but but anyway, sorry I interrupted you there. No, no, no, no. But it's, you know, those are the the LSV and you can you can through the low speed vehicles, you can make it street league in most states or almost all states.

Um, but yeah, I I I I you know, growing up there, I know the need and and you know, I've been many times in Florida, all parts of California,

Texas. So I I think the understanding a bit of the American market, I thought, oh, this could could really work well because there's nothing really nice out there yet that is electric open

and and then we we also said, well, you know, we don't we just don't want to take a golf cart and make it pretty. It's like we really started from ground up, meaning we make it slightly bigger, it's wider,

um has of course bigger wheels, has um individual suspension. So not only the design, but also the engineering, we spend a lot of time with engineering. one of our head engineers actually comes from Formula 1, so we really take it seriously to to make something special.

No, I I you know, I was joking when you you you uh came on, but I totally agree. I've spent I live in Mal like so we're the perfect customers for you. I I live in Malibu, John lives in Pasadena. I've seen every possible type of golf cart in every setting from commercial settings. uh worked at a hotel, you know, a long time ago where I would drive these big, you know, bulky commercial

uh golf carts to driving, you know, golf carts on golf courses to around the neighborhood. I've seen the ones that are street legal, the ones that are not, the ones that are,

you know, gas gas powered, the uh the ones that are, you know, more like farm vehicles, things like that. So, I've looked at the full uh the full spectrum and you guys really nailed to me uh all the different all the different elements that matter. Specifically, like I think a lot of uh a lot of vehicles in this category try to sell you on tech. I went through this the buying process recently and they're like, "Well, this has this smart system and the backup camera and it's got, you know, full speakers and it's got it's got all these other things." And and to me, I think just people are desperate for the best of modernity, but also the best of, you know, the the the 50s and the sort of like truly analog era. And I think that um and I and I and manufacturers just haven't haven't like really listened to that feedback. And so yeah, when I look at all the design decisions that you that you guys have made, uh it it looks like it's, you know, going to be incredibly solid to drive, right? The wider the wider base, the proper suspension, it'll feel better in corners over things like as simple as speed bumps. Uh and then and then just the the usability of it. Like I don't want my outdoor vehicle to feel like a big computer, you know? I just want it to feel like um I want it to feel like a classic, you know, um like something closer to a modern moch or something like that. So

I mean I Yeah, I think you you absolutely because what what for us was the most important is of course the design, but then the comfort, right? Comfort also performance. It's not something, you know, you take to Pismo Beach and you you go down the dunes, but it it it has quite some some some power, like three times more than the, you know, the average golf cart. So, it's it's quite more powerful.

You can go 25° up uphill with full load. So, this is something, you know, so it's the comfort, the performance, the design. And in terms of gadgets and screens, we really intentionally said just the the basic screen at the front that's really nicely designed and then bring your own device. like some of these you know you know some of of of these products they they have the screen but after a year or sometimes already when it ships is old right it's old news

so we said instead of that let's focus on having a nice USB C port you bring your phone and and uh and then you you know have have I mean we all know this right you're in your car you have a huge screen and what do you do you put your iPhone there

on the screen and use ways right or Google maps or whatever you use

can Could you take me through your design process? Does it start with uh pencil and paper? Do you start in Photoshop? Do you pull uh a mood board together? Do you use AI to generate something like what is the process? Because I imagine it ends in something like CAD, but where does it start and how does it evolve?

I'm just looking for my sketchbook. Yeah,

sketchbook. Got it.

Yeah. Um sketch I think I think this all for for I mean I tell my son and all I think all students they should never stop sketching. I think sketching

with pen and paper is still the most direct way of expressing ideas and the fastest.

Uh okay now with AI you talk to your phone and and the drawing comes out but I think that's half the fun. So uh it starts with sketching ideas

and then fairly quickly we went into into 3D modeling like into cat. Um and what we did I think what's very you know my my experience before was Audi. I was um eight years at Audi then a year in Lambo at Lamborghini doing car design. So my background is really on the one hand car design on the other hand I worked in 10 years at Apple in Johnny's team.

So I have bring both the product design but also the car design.

Um

but yeah but what we did I think what's unusually we we we built a a driving prototype fairly quick in the process. Usually you make a lot of models like one to one scale models and we just went directly into a driving prototype which was pretty pretty cool.

What is the next two years like? What needs to happen to get to 2028 for deliveries? Uh it feels extremely fast. It's amazing. At the same time I'm not happy I want it today. Um and so I'm but I am interested. Is it supply chain? Is it is it manpower? Is it regulatory? Is it all of the above? What does it actually take to bring a new vehicle to the market? Because I mean every other company it's 10 years so two years is great but what what does the next two years look like?

So um what we are in the process now we are I I would say 90% finished with engineering for manufacturing.

Mh.

What it means is basically we have this amazing prototype but the last year we spent the full year of making this ready for mass production. Yeah. which is the most difficult part because you have something you love then you have to you know factor in cost you have to factor in you know visibility the parts the actual parts you want to order the supply chain so we are like 90% there to have that ready

um spending a few month for two two three months more to put it together

and then we produce we start producing end of the year

um and we ship 2027 but only to um to hotels because as you said the the process of making the street legal takes another half a year. So we intentionally start with with clients like you know Amaniri and and really like top clients for hospitality.

Uh and then we have

dream come true.

We talk about Alangiri a lot. So

it's I mean it's it's fantastic.

Yeah. Um, do so do you have uh it seems like there's a a little bit of ambiguity in your mind about where the split between hospitality and uh personal sales will be in a few years? Are you starting to narrow the aperture there? Do you have a vision for where you want the company to be? Because it feels like with developing a great brand, uh, interfacing with the user, the first time they ride on it, it's at Almond Gary. It's beautifully cared for. It's in this idyllic setting. They wind up buying one. They have very great brand aspirations. Do you want this to go into street vehicle, sedan, SUV? Do you want this to be 90% consumer sales eventually? Like, where does this go if it becomes a huge business? I mean, it's interesting. We I mean, the hospitality is a great starting point, but we already see now after 3 days, we have already over a thousand pre-orders and and a lot from the US. Um, so

I like this. Oh, this is I have to get one of those, too.

Yeah, we have lots of sound effects.

We We can get you one.

Yeah.

Um,

that's great. No, I think uh I think it's I think I think there's going to be I think there's going to be a big market here. I just I know so many people that um uh and I guess I would say like maybe it's a smaller market, but I think you can get a a very very very meaningful amount of it just because I've I know so many people that have spent this much money on a vehicle and gotten something that is just not not special.

Yeah.

Uh in any way. So

the open air not having the doors on. I was looking at the taking getting a Ferrari Luchia and taking the doors off for a similar experience, but it's like 20 times the cost and so this is just makes so much more sense. It's a more rational purchase and I think that's

I think that the door is more expensive than our our car.

Probably probably I think every door is probably 50K on that car. Uh anyway, thank you so much.

Thank you so much for joining. uh we will we will be your strongest uh supporters and uh you guys are welcome to come on anytime and thank you to Riley for for connecting us. This is fantastic.

Yeah. Thanks so much for having having me and uh looking forward. Yeah. And hope to meet in person maybe the for the first deliveries.

Yeah, that'd be amazing. We can go do a tour of our secondh car review on the show. The other one was a hyper car.

Yeah, the the Zinger uh which is uh I think over a million dollars. This is much more affordable. Uh it's available at driveanamble.com. Uh you can go check it out if you're listening at home. Uh and thank you so much for taking the time to come on the show.

Great to hang Julie.

Thank you so much.

Talk to you soon. Cheers.

Goodbye. Let me tell you about CrowdStrike. Your business is AI. Their business is securing it. Crowd Strike secures AI and stops breaches. And Jordy, uh people were asking you to do a little bit of a little bit of a spin for everyone. Show off the new merch you got there. I'll tell everyone about Codeex. on the arms. Codex is a powerful workspace for getting work done with AI agents.

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Oh, okay. I know the one you're talking about.

And that one is going to be available online. And

that's the one.

No, no, no, no, no. Not the one. Not the one you're thinking.

Okay. Okay. Okay. No, that one will also be available online after all of that.

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It's groundbreaking.

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in the best way possible.

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Uh but uh but yeah, no, the merch will finally be for sale and we will make be it will be dropping in the chat.

Oh yeah,

first. Yeah,

we're not exactly sure exactly when

but we will give it to you guys first.

And thank you for the patience.

Yeah, we appreciate.

But on that note,

we'll see you tomorrow.

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